---

IMPULSE(R) -- A New Information Advertising Medium -- at NADA Conference

20 January 2000

    IMPULSE Debuting at the ADP booth (#1601) National Automobile Dealers
         Association Conference Orlando, Florida January 22-25, 2000

  A New Information/Advertising Medium: Digital Influence Merchandising(SM)
        Displays Deliver High-Impact Information At Point-Of-Purchase

    ORLANDO, Fla.-- IMPULSE, a revolutionary Digital Influence Merchandising 
display system, with full color, motion and high fidelity sound, will debut 
at the ADP (Automatic Data Processing) booth (#1601) during the National 
Automobile Dealers Association 2000 conference in Orlando.

    This new sales/merchandising tool for automobile dealers delivers very
controlled, high impact messages to prospects on the showroom floor.
Dealership-specific messages are mixed with paid advertising from automobile
and after-market manufacturers, financial institutions, oil companies, and
insurers. Ad revenues subsidize the cost of an IMPULSE system, while increased
sales of vehicles and after-market items boost dealer profits.

    "We are pleased to showcase the IMPULSE product to NADA attendees in the
ADP booth," said Paul Rindone, ADP Vice President of Product Marketing. "We
believe in the market potential for Digital Influence Merchandising, and we
are taking this opportunity to introduce the concept to retailers and
advertisers.  We will be working closely with World Interactive Network as we
bring this concept to market."

    "IMPULSE speaks to customers at the point of decision, encouraging sales
of vehicles, financing and extended warranties, as well as impulse buys of
after-market products and services. The showroom is key -- it's where
marketers are guaranteed to reach their intended audience," said IMPULSE
creator Thomas G. Abraham, founder and CEO of World Interactive Network (WIN).

    "IMPULSE targets consumers at their most compliant point, delivering
consistent, concise information. No matter how good your sales staff, you
can't expect them --- or brochures sitting on the shelf --- to deliver all
these persuasive sales messages to each shopper.  IMPULSE continually pushes
the business process," Abraham said.

    IMPULSE "stings" the shopper with an attention grabbing alert that
introduces one of 15 automotive topics, including financing, service,
insurance, extended warranties, electronics, and accessories as well as
dealership information on a flat plasma screen.

    The basic IMPULSE package consists of plasma screens on the showroom
floor, each beside a display model. Each screen delivers 10 minutes of
product-specific messages. Each info segment contains shorts bursts of
information on consumer automotive topics.  Commercials related to the topics
are interwoven.

    The IMPULSE digital point-of-purchase display deals with everything the
prospect needs to think about when buying a car.  No matter when the prospect
enters, if he walks around the car he will hear several stings and be drawn
into the messages.

    "It's a very focused product that exploits a prospect's dwell time with
each model.  IMPULSE delivers dynamic third-party endorsements plus
information on options and after-market products," WIN President Bill Russo
added. "Qualified dealers have the opportunity to sell up to 80 percent of the
message time to related advertisers. For example, the manufacturer might want
to run comments from a Car & Driver review of the model. The system can pay
for itself."  According to Russo, the dealer, manufacturers and other
advertisers can link IMPULSE into their web sites to grab targeted marketing
content.

    Dealers have a "veto" option on the list of advertisers. "For example, if
a dealer doesn't sell Lo Jack, but sells another brand, he can veto the Lo
Jack commercial," Russo said.

    World Interactive Network (WIN) is a global leader in the advancement of
strategic software tools and develops web-centric distribution networks that
support the movement and management of multi-media content.  WIN provides the
portal to centralize, distribute and manage information, and present dynamic
messages to customers at the point of influence. WIN brings together the
foundations of E-commerce, retailers, manufacturers, vendors, and advertising
companies, helping to promote the business process of all concerned.