Federal-Mogul Selected Babcox Readers' Choice for 1999
20 January 2000
Federal-Mogul Selected Babcox Readers' Choice for 1999SOUTHFIELD, Mich., Jan. 19 -- Federal-Mogul Corporation has been selected as a 1999 Readers' Choice for its Moog(R) and Wagner(R) products by those who read ImportCar and Brake & Front End, two Babcox Publications magazines. This honor means that Federal-Mogul has proven to be one of the "foremost communicators in the industry," according to Babcox readers. "It's nice to receive awards, but it is particularly gratifying to be recognized by one of our largest and best customers," said Jay Burkhart, vice president, Strategic Planning and Marketing. "It indicates that they not only value our great products but also our sales and marketing program." Owners of professional repair shops receiving Babcox magazines participated in a nationwide survey of advertising readership and advertising recall via a research questionnaire. The readers stated that Federal-Mogul was among the most successful business communicators by reporting exceptional advertising recall and powerful readership of the company's ads. Brake & Front End reaches the 41,000 professional repair shops that concentrate on under-the-car service. ImportCar is an import service magazine, and is received by 29,000 import repair shop operators across the country. Headquartered in Southfield, Michigan, Federal-Mogul is an automotive parts manufacturer providing innovative solutions and systems to global customers in the automotive, light truck, heavy-duty, railroad, farm and industrial markets. The company was founded in 1899. Visit the company's web site at http://www.federal-mogul.com for more information. Federal-Mogul's press releases are available by fax through Company News On-Call, call 800-758-5804, ext. 306225.