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Oldsmobile Football Giveaway Scores Pigskin Fans Signed Footballs

19 January 2000

Oldsmobile Super Football Giveaway Scores Pigskin Fans Signed Footballs By Jerry Rice, Dan Marino and Boomer Esiason

Big Brothers and Big Sisters, The Boomer Esiason Foundation (Cystic Fibrosis),
Dan Marino Foundation, and The Boys and Girls Club Among Charities to Benefit

    DETROIT, Jan. 19 -- Football fans can join in the frenzy of
the "big game" by logging onto http://www.oldsmobile.com and scoring test drive
certificates for Wilson footballs bearing authentic signatures of football
legends - either Jerry Rice, Dan Marino or Boomer Esiason.  Through the
Oldsmobile Super Football Giveaway, consumers can score the commemorative
souvenir, and the sports legend's themselves each receive a $50,000 Oldsmobile
donation to be distributed to their charities of choice.
    "We wanted a fun promotion that allowed our consumers to feel a part of
the excitement revolving around the Super Bowl(R)," commented Karen Francis,
general manager, Oldsmobile.  "But it was also a good opportunity to funnel
monies back to charities which champion causes near and dear to these sports
figure's hearts."
    Oldsmobile's contribution will be made to each of the sportsmen's
foundations, which benefit a variety of charities across the nation. The Jerry
Rice 127 Foundation gives to the Big Brothers and Big Sisters, the Omega Boys
Club and the March of Dimes.  The Boomer Esiason Foundation is dedicated to
raising awareness about Cystic Fibrosis and raising money to find a cure.  Dan
Marino has selected the Dan Marino Foundation, which founded the Childnett
Wing of Miami's Children's Memorial Hospital for children with neurological
disorders.  The foundation also supports a variety of children's charities in
South Florida.
    From now until February 14, consumers can log onto http://www.oldsmobile.com ,
and download the test drive certificate.  By simply presenting the certificate
to their dealer at the time of the test drive, consumers can send in the
certificate for one of the autographed footballs -- while supplies last.
Rice, Marino and Esiason each signed 2,500 balls.
    "Response to this promotion has been great," added Francis. "We expected a
good turnout for it, due to our consumers' love of the game, but we've been
pleasantly surprised with the turnout.  Since January 9, nearly 9,000 fans
have logged onto http://www.oldsmobile.com to take advantage of the promotion --
and nearly 3,000 of them have gone to the local Oldsmobile dealership to test
drive our products."
    For more information, be sure to check out http://www.oldsmobile.com .