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RBI to Spearhead N.A.D.A. Appraisal Guides Marketing Communications

19 January 2000

Automotive Industry PR Specialists, RBI Communications to Spearhead N.A.D.A. Appraisal Guides Marketing Communications

        Leading PR Firm Appointed as N.A.D.A. Guides Agency of Record

    HOLLYWOOD, Calif., Jan. 19 -- N.A.D.A. Appraisal Guides, the
world's largest publisher of appraisal guides for used vehicle values, today
announced the appointment of RBI Communications, Inc. as its marketing and
public relations agency of record.  In addition to providing extensive PR and
marketing services for a wide variety of businesses throughout the country,
RBI is recognized as a leader in marketing and media relations for automotive
industry-related businesses and services.
    "We are extremely pleased to join efforts with RBI Communications," said
Don Christy, Jr., President and CEO of N.A.D.A. Appraisal Guides.  "We chose
RBI because of its reputation as a leader in successfully marketing companies
such as ours through intelligent public relations campaigns.  We believe the
growing demand for our appraisal guides and our newly developed web site,
http://www.nadaguides.com, will benefit from our association with RBI and its staff
professionals."
    Throughout its 12-year history, RBI Communications has compiled an
impressive client roster in industries such as banking and finance, Internet,
automotive,  information security, electronics, entertainment and government.
RBI's client, Autobytel.com, the global leader in automotive e-commerce and
services, was honored by Advertising Age as one of the nation's Top 100
Marketers and is the seventh most recognized e-commerce brand, according to a
study by Opinion Research.
    "N.A.D.A. Appraisal Guides represents the most respected, accurate
valuations in the industry," said Ron Isroelit, President of RBI
Communications.  "N.A.D.A. Guides are used by banks, insurance companies and
government regulatory agencies because they are the most trusted values
available on the market today.  We are pleased that RBI has been selected to
represent N.A.D.A. Appraisal Guides and its comprehensive web site,
http://www.nadaguides.com."
    For over 67 years, N.A.D.A. Appraisal Guides has been the world's largest
publisher of appraisal guides for used vehicle values, including cars, trucks,
vans, boats, RV's, motorcycles, yachts, luxury motor homes and airplanes.
Providing comprehensive value information on anything that rolls, floats or
flies, N.A.D.A. Appraisal Guides distributes over seven million appraisal
guides each year to consumers and industry specialists world-wide.  N.A.D.A.
Appraisal Guides also provides comprehensive, one-of-a-kind vehicle value
information to consumers who are interested in learning about the retail worth
of a particular vehicle in today's market -- from Corvettes to motorcycles to
jet skis.
    Founded in 1987, RBI Communications, Inc. has received numerous awards for
its public relations and marketing endeavors. Located in Hollywood,
California, RBI has expertise in successfully marketing automotive, financial
and technology businesses that seek high profile branding and sales results.