BestOffer.com Assembles Marketing Team to Launch Better Way to Buy and Sell Used Cars
20 January 2000
BestOffer.com Assembles Marketing Team to Launch Better Way to Buy and Sell Used Cars
Citron Haligman Bedecarre and Pat Reilly Public Relations to Drive Advertising
And PR Efforts for Consumer Marketing Launch
SAN FRANCISCO, Jan. 19 -- BestOffer.com, the better way to
buy or sell a used car, announced today their partnerships with San
Francisco-based Citron Haligman Bedecarre and Pat Reilly Public Relations to
direct the company's advertising and public relations efforts.
BestOffer.com combines online technology with off-line automotive
expertise, quality assurance and friendly customer service to create a
complete solution for consumers, building a better way to buy or sell a used
car. BestOffer.com guides customers through every step of buying or selling a
used car. It offers a unique online auction marketplace supported by unbiased
vehicle inspections and background checks, convenient test drives, and
comprehensive research and information tools. BestOffer.com even assists in
securing financing, insurance and aftermarket warranties.
Leading the marketing efforts for BestOffer.com is Ted Simon, Vice
President of Marketing. Simon was most recently Director of Marketing for
Broderbund Software, where he guided the creation and launch of its games
division, Red Orb Entertainment, and oversaw the marketing of Myst and Riven,
two of the most successful titles in the history of consumer software
products. Previously, as Vice President/Account Director at advertising giant
Leo Burnett Company, Simon led brand-building efforts for clients such as
Kraft, Procter & Gamble, and Ameritech.
"Bestoffer.com is the first to truly offer consumers a complete solution
to the very real frustrations they experience with the process of buying and
selling used cars. We're aggressively investing in marketing efforts to build
a trusted brand and to promote the unique service and benefits we offer that
address consumers' issues," said Simon. "We're pleased to bring aboard
partners that have enthusiasm for our service and offer the strategic
thinking, dynamic creativity and experience in the dot-com world that will
contribute to our success."
Since December, BestOffer.com has been building its inventory and pleasing
buyers and sellers throughout the San Francisco Bay Area during its "Free for
All" preview promotion. In February, BestOffer.com will launch an integrated
consumer marketing campaign featuring online, print, outdoor, radio and
grassroots efforts initially targeted at the Bay Area.
Citron Haligman Bedecarre (CHB) will guide the creative development and
execution of the campaign. CHB is the largest independent agency in San
Francisco. More than 85 employees serve a range of clients that includes CNET,
Women.com, Goodhome.com, iOwn.com and Good Guys!
"Our expertise is guiding consumer oriented companies through the process
of turning their business ideas into strong, recognizable brand identities,"
says Tom Bedecarre, principal of CHB. "BestOffer.com has created a
revolutionary solution to a real set of consumer problems. We're excited by
the opportunity to create some great advertising that will establish the
BestOffer.com brand in the minds of consumers and above their competition."
Pat Reilly Public Relations will be guiding BestOffer.com's public
relations efforts through their launch in February. Since serving as press
secretary for San Francisco Mayor Willie Brown's 1995 campaign, Pat Reilly has
built a business by bringing the energy and passion she learned from politics
to the challenges of corporate clients. Other Pat Reilly clients include:
iSyndicate, SmartAge, ZDTV and the California Milk Advisory Board's Got Milk?
Gravity Tour.
"BestOffer.com has what it takes to stand above the crowd in the current
din of auto-related Web sites," said Reilly. "Their combination of online
innovation and off-line service promises to change the way people think about
the process of buying and selling used cars."
Look for more from BestOffer.com in February when the company launches a
fully integrated advertising and public relations effort in the San Francisco
Bay Area. After establishing itself as the market leader in the Bay Area
during the first quarter of 2000, BestOffer.com will expand throughout the
year 2000 to major metropolitan areas nationwide.
For more information contact: Pat Reilly at 415-563-9969, cell
415-990-3184 or pr@bestoffer.com or visit the Company's press site at
http://www.bestoffer.com/press.
About BestOffer.com
BestOffer.com is a better way to buy or sell a used car. Only
BestOffer.com combines online technology with off-line automotive expertise,
quality assurance, and friendly customer service to create a complete solution
for consumers, taking the pain out of the process of buying or selling a used
car. After launching in the San Francisco Bay Area, BestOffer.com will rollout
to major metropolitan areas nationwide.