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Harley-Davidson Reports 14th Consecutive Record Year

19 January 2000

Harley-Davidson Reports 14th Consecutive Record Year and Another Record Fourth Quarter; 1999 Net Income Increased 25.2% on 18.8% Higher Revenue
    MILWAUKEE, Jan. 18 -- Harley-Davidson, Inc. today
announced record sales and earnings for its fourth quarter and year ended
December 31, 1999.  Revenue for the quarter was $662.5 million compared with
$563.1 million in the year-ago quarter.  Fourth quarter diluted earnings per
share (EPS) were 48 cents, a 22.8 percent increase compared with last year's
39 cents.  Revenue for the full year was $2,453 million, compared with
$2,064 million in 1998.  Diluted EPS for the full year were $1.73, a
25.0 percent increase compared with $1.38 in 1998
    "We pride ourselves in delivering consistent financial performance while
fulfilling the dreams of our customers," said Jeffrey L. Bleustein, chairman
and chief executive officer of Harley-Davidson, Inc.  "For the fourteenth
consecutive year, Harley-Davidson's dedicated employees, dealers, and
suppliers have once again made this possible.
    "During 1999, we increased our production capacity; introduced a totally
redesigned Softail family of motorcycles; launched a new Twin Cam 88B engine;
invested heavily in the development of future products and services; and at
the same time, achieved another year of record earnings.  These
accomplishments, together with the strength of the worldwide motorcycle
market, give us confidence to increase our production target to 196,000
Harley-Davidson(R) motorcycles for the 2000 calendar year," said Bleustein.

    Motorcycles and Related Products Segment - Fourth Quarter Results
    Fourth quarter sales of Harley-Davidson motorcycles were $530.2 million,
an increase of 17.9 percent over the fourth quarter last year.  Shipments of
Harley-Davidson motorcycles totaled 48,620 units, up 6,465 units or
15.3 percent.  Buell(R) motorcycle sales for the quarter totaled $18.2 million
on shipments of 2,258 units.
    Sales of Parts and Accessories (P&A), which consist of Genuine Motor
Parts(TM) and Genuine Motor Accessories(TM), totaled $78.2 million, a
21.7 percent increase from the year-ago quarter. Fourth quarter sales of
General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $35.1 million, up 19.6 percent over the same period last
year.
    Fourth quarter gross margin was 34.6 percent of revenue, up from 34.1
percent of revenue last year.  Improved margins were driven primarily by
increased motorcycle production and favorable market mix.
    Fourth quarter operating margin for the Motorcycles and Related Products
Segment was 16.6 percent of revenue, which surpassed last year's record fourth
quarter operating margin of 16.0 percent.  Higher operating margins were
driven by improvement in gross margin.
    The worldwide heavyweight motorcycle market continued its double-digit
growth in 1999.  Through November, U.S. heavyweight retail registrations grew
at 22.0 percent, while registrations of Harley-Davidson(R) and Buell(R)
motorcycles grew at 24.4 percent, increasing the Company's market share.
Harley-Davidson and Buell also gained market share in both the Europe and
Japan/Australia markets.  Based on interim results for 1999, Harley-Davidson
is expected to gain market share in Europe for the first time in four years.
(See table that follows for more detail.)
    "We are pleased to be gaining market share and growing at double-digit
rates in our major markets of the U.S., Europe and Japan/Australia.  This is
especially encouraging given the soft year that other heavyweight motorcycle
manufacturers have experienced in Japan in 1999," commented Bleustein.

    Financial Services Segment
    Harley-Davidson Financial Services, Inc. (HDFS), a subsidiary of
Harley-Davidson, Inc., reported fourth quarter operating income of
$8.4 million, up $0.7 million compared to the year-ago quarter.

    Twelve Month Results
    For the fiscal year ended 1999, Harley-Davidson motorcycle revenue was
$1,891 million, an 18.5 percent increase, while Buell motorcycle revenue was
$63.5 million, an 18.6 percent increase compared to 1998.
    Total Harley-Davidson motorcycle shipments were 177,187 units compared
with 150,818 units in 1998, a 17.5 percent gain.      Total Buell motorcycle
shipments were 7,767 units compared with 6,334 units in 1998, a 22.6 percent
gain.
    P&A revenue totaled $362.6 million, a 22.0 percent increase, while General
Merchandise revenue totaled $132.7 million, a 15.9 percent increase compared
to 1998.
    Full year operating income for HDFS was $27.7 million, an increase of $7.5
million compared to 1998, for a 37.0 percent increase.  The subsidiary
financed 22 percent of the Company's U.S. motorcycle retail sales compared to
21 percent during 1998.  It has further benefited from the increase in
Harley-Davidson's U.S. retail sales volume.

                          Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be statements that describe the Company's
future plans, objectives, targets or goals. Such forward-looking statements
are subject to certain risks and uncertainties that could cause actual results
to differ materially from those anticipated as of the date of this release.
Certain of such risks and uncertainties are described below. Shareholders,
potential investors, and other readers are urged to consider these factors in
evaluating the forward-looking statements and cautioned not to place undue
reliance on such forward-looking statements. The forward-looking statements
included in this release are only made as of the date of this release, and the
Company undertakes no obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to reach targeted production objectives depends
upon, among other factors, (i) continued realization of production
efficiencies at its manufacturing facilities; (ii) successful implementation
of production capacity increases in its facilities; (iii) the sale of all
motorcycles the Company has the capacity to produce; (iv) product
availability; and (v) successful introduction of new products. In addition,
the Company could experience delays in the operation of manufacturing
facilities, work stoppages, difficulty with suppliers, natural causes or other
factors. Risk factors are also disclosed in securities documents previously
filed by the Company with the Securities and Exchange Commission.
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.  Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.  Buell Motorcycle Company produces sport and
sport-touring motorcycles.  Harley-Davidson Financial Services, Inc. provides
wholesale and retail financing, insurance and credit card programs to Harley-
Davidson dealers and customers.

                                TABLES FOLLOW

                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                   (In thousands, except per share amounts)

                               Three Months Ended       Twelve Months Ended
                                  December 31,               December 31,

                                1999       1998         1999          1998
                                  (unaudited)

    Net sales                $662,463    $563,067    $2,452,939    $2,063,956
    Gross profit              228,900     192,128       835,686       690,670
    Operating income
      Motorcycles and
       related products       110,077      90,281       397,601       324,448
      Financial services        8,411       7,672        27,685        20,211
      Corporate expenses       (1,977)     (2,522)       (9,427)      (11,043)
    Total operating income    116,511      95,431       415,859       333,616
    Interest income, net        2,443       1,386         8,014         3,828
    Other expense, net         (2,062)       (707)       (3,080)       (1,215)
    Income before provision
     for taxes                116,892      96,110       420,793       336,229
    Provision for income taxes 42,668      35,082       153,592       122,729
    Net income                $74,224     $61,028      $267,201      $213,500

    Earnings per common share:
      Basic                      $.49        $.40         $1.75         $1.40
      Diluted                    $.48        $.39         $1.73         $1.38

    Weighted-average common shares:
      Basic                   151,264     152,675       152,374       152,227
      Diluted                 153,622     155,051       154,857       154,703


                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                                      December 31,
                                                 1999             1998

    ASSETS
    Current assets:
      Cash and cash equivalent                 $183,415          $165,170
      Accounts receivable, net                  101,708           113,417
      Finance receivables, net                  440,951           360,341
      Inventories                               168,616           155,616
      Other current assets                       54,304            50,419
    Total current assets                        948,994           844,963
    Finance receivables, net                    354,888           319,427
    Other long-term assets                      808,195           755,819

    Total assets                             $2,112,077        $1,920,209


    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
      Current portion of finance debt          $181,163          $146,742
      Other current liabilities                 336,991           321,773
    Total current liabilities                   518,154           468,515

    Finance debt                                280,000           280,000
    Other long-term liabilities                  77,124            69,700
    Postretirement health care benefits          75,719            72,083
    Total shareholders' equity                1,161,080         1,029,911

    Total liabilities and
     shareholders' equity                    $2,112,077        $1,920,209


                            Harley-Davidson, Inc.
                           Net Sales and Motorcycle
                                Shipment Data


                               Three Months Ended      Twelve Months Ended
                                  December 31,             December 31,

                                1999       1998         1999          1998
    NET SALES (in thousands)
    Harley-Davidson(R)
     motorcycles             $530,199    $449,861    $1,890,932    $1,595,415
    Buell(R) motorcycles       18,160      18,634        63,474        53,527
    Parts & Accessories        78,245      64,314       362,598       297,140
    General Merchandise        35,080      29,320       132,705       114,484
    Other                         779         938         3,230         3,390
    Total net sales          $662,463    $563,067    $2,452,939    $2,063,956


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
       United States           38,074      31,126       135,614       110,902
       Export                  10,546      11,029        41,573        39,916
    Total                      48,620      42,155       177,187       150,818


    Motorcycle product mix:
        Touring                  25.7%       29.1%         26.8%         26.1%
        Custom                   50.6        48.8          49.6          51.3
        Sportster                23.7        22.1          23.6          22.6
    Total                       100.0%      100.0%        100.0%        100.0%

    BUELL UNITS
    Motorcycle shipments        2,258       2,418         7,767         6,334


          Available 651cc+ Motorcycle Retail Registrations (Units).

                                      1999      1998    % change

    UNITED STATES (November YTD)    261,368    214,194    +22.0
      HDI                           129,268    103,908    +24.4

    EUROPE (October YTD)            291,084    255,310    +14.0
      HDI                            18,732     15,906    +17.8

    JAPAN/AUSTRALIA (October YTD)    54,712     60,384     -9.4
      HDI                            10,409      8,975    +16.0

    HDI includes both Harley-Davidson and Buell motorcycles

    Sources:  Motorcycle Industry Council, Giral S.A., JAMA, ABS