Autoweb.com combined with Auto Site becomes Leading Destination for On-line Car Buyers
18 January 2000
Autoweb.com Firmly Establishes Dominance as Web's Most Popular Destination for Car BuyersNielsen//NetRatings Lists Autoweb.com as Industry's Top Ranked Web Property SANTA CLARA, Calif., Jan. 18 Autoweb.com the leading consumer automotive Internet service achieved the number one ranking for unique visitors in December among onlinecar buying services. The top ranking is based on Internet audience information from Nielsen//NetRatings, an Internet audience measurement company. Autoweb.com's unique visits were more than 56 percent higher than its nearest competitor. Autoweb.com also captured the number one ranking in November. These results underscore Autoweb.com's leading market position as the preferred Internet automotive service for consumers. The Nielsen//NetRatings information showed 1.3 million unique visits when combined with Autoweb.com's premier automotive reference site, AutoSite.com, Autoweb.com's unique visits grew 16 percent from November to December, while all other major competitors experienced visit declines. "For two consecutive months, Autoweb.com has enjoyed tremendous traffic growth on an already solid base reflecting the strength of our marketing efforts, including our long-standing Yahoo! and AOL partnerships, and our offline advertising campaign," said Jim Wolfe, vice president of marketing at Autoweb.com. "Our strong visitor growth also illustrates that we're breaking through the industry clutter with our message of extensive research and the ability to easily find the car of your choice." In addition, for the second month in a row, Autoweb.com's online advertising reached more consumers than any other online car buying service. According to Nielsen//NetRatings, Autoweb.com received 65 million total ad impressions, more than double the number of total online ad impressions for its nearest competitor. About Autoweb.com Autoweb.com is the leading consumer automotive Internet service, guiding consumers through every stage of vehicle ownership. From research and buying, to enjoying, maintaining and selling, Autoweb.com delivers what consumers want. Starting with comprehensive, unbiased automotive research, Autoweb.com also provides many options to buy new and used autos through its auction, dealer referral and direct-to-consumer commerce channels. Autoweb.com works with over 5,000 Member Dealers and other commerce partners to provide the best experience at every stage of vehicle ownership. For more information, please visit http://www.autoweb.com.