Talus Solutions Launches Target Pricing Software
18 January 2000
Talus Solutions, Inc. Launches Target Pricing Software, Enabling Companies to Significantly Improve Contract Pricing and Customer Service
ATLANTA--Jan. 18, 2000--to the Business-to-Business Arena
Talus Solutions, Inc., world leader in pricing and revenue management products and services, today launched Target Pricing(TM), a pricing and revenue management software designed to help companies in the business-to-business arena increase revenues and maximize profit.
Target Pricing assists companies in determining the optimal price for a competitive bid or account by predicting customer response to a number of price scenarios and then determining the best, most likely to win, offer. Target Pricing helps companies become more customer focused by integrating critical factors -- cost, price sensitivity and competition -- when determining the optimal price for an offer.
Ford Motor Company, which has been using revenue management solutions to enhance customer relationships for over five years, is currently installing Target Pricing to assist its fleet sales operations. Ford plans to use the system to optimize pricing for each contract being bid. "Talus Solutions Target Pricing gives us the ability to consider all characteristics of an account and the business environment in developing a proposal," said Lloyd Hansen, North America controller, Ford Motor Company. "It will also enable us to set win-win prices for our customers based on a complex variety of characteristics allowing us to better serve their needs."
In addition to Ford, Target Pricing is also currently installed at a Fortune 500 package delivery company. Target Pricing enables the company to better predict customer behavior and develop product and service offerings catered to specific customer needs, helping it become even more customer focused in a dynamic business environment.
"Our Target Pricing software helps companies operating in a business-to-business sales environment increase their competitive position by predicting market behavior at the customer level. The benefits of Target Pricing impact both the company's growth and their customer because knowing the customer is the only way to truly serve the customer," said Tom Madison, president and CEO of Talus Solutions. "With Talus Solutions' track record of success in numerous influential industries and our recent success with Ford, we believe that Target Pricing will become a significant tool that CEOs will use for growing business and increasing market share in any business-to-business marketing environment."
About Ford Motor Company
Ford Motor Company is the world's largest producer of trucks and the second largest automotive manufacturer. Ford sells vehicles in more than 200 countries and territories around the world, and has manufacturing facilities on six continents. In 1999, the company sold about 7 million vehicles, and employed roughly 400,000 people worldwide. Its financial subsidiary, Ford Credit, is the world's largest automotive financing company, serving more than eight million customers in 36 countries.
About Talus Solutions, Inc.
Talus Solutions, Inc., a privately held software company, develops sophisticated software that enables companies to achieve growth by winning new customers and increasing revenue and profit from existing customers. Focused on improving revenues and profits for its customers, Talus Solutions products are unique in their ability to analyze historical information, predict consumer behavior and provide automated optimization of pricing designed to maximize revenues and profits.
As the world's leading provider of Pricing and Revenue Management software, the company's primarily Fortune 500 customer base covers a broad range of industries including travel and transport, telecommunications, computer and network manufacturing and distribution, office equipment, automotive, and e-commerce.
Headquartered in Atlanta with offices in Silicon Valley and London, Talus Solutions offers innovative software systems that have delivered billions of dollars in incremental revenue and profits to its customers. More information about Talus Solutions is available at www.TalusSolutions.com.