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'Artistry In Motion' Performances to Debut At Chrysler, Jeep and Dodge Exhibits

14 January 2000

'Artistry In Motion' Performances to Debut At Chrysler, Jeep and Dodge Exhibits
          World-renowned performance art troupe to perform at NAIAS

    DETROIT, Jan. 14 -- To further enhance the world-class
reputation of the North American International Auto Show (NAIAS), the
internationally known dance company AntiGravity, Inc., from New York City,
will perform five times daily at the Chrysler, Jeep and Dodge exhibits.  The
performances begin tonight at Charity Preview and continue when the NAIAS
opens to the public Saturday, Jan. 15.
    "We expect these shows to be must-see events at the NAIAS," said Don
Schmid, Senior Manager Global Shows and Events for DaimlerChrysler.  "When the
lights and sound signal the beginning of each performance, it's going to be
hard to miss."
    Designed to provide a visual extension of the Chrysler/Jeep/Dodge brands,
these performances promote the international flavor of the North American
International Auto Show, bringing together 27 entertainers from all over the
    AntiGravity, Inc., a performance art troupe, bases its presentation on
strength, balance and aerial artistry.  Shows at the Chrysler, Jeep and Dodge
exhibits will feature performance artists and gymnasts suspended from the
ceiling by bungee cords and cocoon-like hammocks, interacting with the various
cars and trucks on display in a creative manner.  Their shows will be
accompanied by an original music score choreographed specifically for
Chrysler, Jeep and Dodge.
    "The performances have been created to communicate key branding messages
to the consumer," said Schmid.  "We consider our exhibit and the performances
by AntiGravity, Inc., as ways to build the visibility, image and reputation of
the Chrysler/Jeep/Dodge brands while providing world-class entertainment to
the show attendees, never before experienced at any auto show in the United
    Athletes costumes, theatrical make-up and performances communicate images
consistent with the brand messages of each product line.  For example, the
Jeep(R) performance is based on strength and agility, tying in with Jeep's
heritage and capability.  Athletes performing in the Jeep area will be dressed
in cargo pants, black boxing boots, and will wear outdoor-themed headgear --
imparting Jeep's image as a rugged, capable and go-anywhere type of vehicle.
    George P. Johnson Company (GPJ) a global exhibit and event marketing firm
based in Auburn Hills, Mich., conceived and created this dynamic experience.
"Automakers are competing harder than ever to create unique environments and
messaging opportunities that attract attention and create brand loyalty among
their customers," said Robert Albitz, vice president of creative for GPJ.  "We
were pleased to assist Chrysler, Jeep and Dodge in creating an overall event
experience that is not only focused and memorable, but also delivers
measurable results."  GPJ is responsible for the design and management of the
branded architecture programs throughout the world.
    The Chrysler, Jeep and Dodge exhibits are located on the main concourse
and are best accessed through the Oakland entrance to the show floor.
Performances by AntiGravity, Inc., will be held at the exhibits five times
daily -- beginning in the late afternoon.  The NAIAS opens to the public on
Saturday, Jan. 15, and runs through Sunday, Jan. 23.  Hours are 10 a.m.
through 10 p.m., except Sunday, Jan. 2 when the show closes at 7 p.m.  Tickets
for adults are $10; seniors are $5; and children under 12 are free if
accompanied by an adult.