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Ford Sets Financial Milestones for 2000

14 January 2000

Ford Sets Financial Milestones for 2000
    DEARBORN, Mich., Jan. 14 -- To drive continued operating
improvements, Ford Motor Company is sharing its financial milestones
for the upcoming 12 months with employees, investors and the public for the
fourth consecutive year.
    "Our milestones are designed to challenge and focus the entire Ford Motor
Company team, and we believe they provide investors with an unmatched level of
clarity and insight into our corporate objectives," said Jac Nasser, president
and CEO.  "Since we first began setting milestones in 1997, the company has
delivered improved operating earnings in every quarter.  In 2000, we will use
product excellence and innovative e-business initiatives to connect with
consumers and drive business-to-business improvements to extend our track
record and build lasting shareholder value."

   The 2000 milestones are:

    Total Company               Milestone

    - Shareholder Value         Ford stock total return in the top quartile of
                                the S&P 500 over time
    - Revenue                   Grow by $5 billion

    Automotive                  Milestone

    - North America             Record earnings
    - Europe                    Improve results
    - South America             Improve results
    - Rest of World             Improve results
    - Total Costs               Down $1 billion from 1999 (at constant volume
                                and mix)
    - Capital Spending          $9 billion

    Automotive-Related          Milestone

    - Ford Credit               Grow earnings by 10 percent and improve
                                returns
    - Hertz                     Record earnings (ninth year of increased
                                earnings)
    - Visteon                   Achieve independence


    STATUS OF 1999 FINANCIAL MILESTONES

    Ford is on track to meet or exceed all of its full-year 1999 milestones,
excluding the milestones for Europe and South America:

    Automotive              Milestone                       1999 Actual
                                                          (First 9 Months)
    - North America         ROS greater than 5 percent    6.3 percent
    - Europe                Grow earnings                 Results below
                                                          milestone
    - South America         Improve operating results     Results below
                                                          milestone
    - Total Costs*          Down $1 billion from 1998     Down $700 million
    - Capital Spending**    $8.5 billion                  $5 billion

    *   At constant volume and mix
    **  Includes capitalized software

    Automotive-Related      Milestone                       1999 Actual
                                                          (First 9 Months)
    - Ford Credit           Grow earnings 10 percent      $952 million,
                                                          up 12 percent
    - Hertz                 Record earnings               $276 million,
                                                          up 20 percent
    - Visteon               $1.5 billion in new business  $1.7 billion in new
                                                          business;
                            Earnings growth               $640 million,
                                                          up 11 percent

    In 1999, Ford Motor Company completed the acquisitions of Volvo Car and
Kwik Fit; began the development of e-businesses in partnership with
Microsoft's CarPoint, Oracle, Trilogy and others; created the Premier
Automotive Group; and launched several highly successful products, including
the Ford Focus in North America (Europe's Car of the Year for 1999, Automobile
Magazine's Automobile of the Year and the North American Car of the Year),
Volvo S40/V40, Lincoln LS (Motor Trend's Car of the Year), Jaguar S-TYPE and
Ford Excursion.
    Earlier this month, Ford Motor Company and Yahoo! Inc. announced that the
two companies are teaming to develop personalized services for Yahoo!(R) Autos
(http://autos.yahoo.com ) tailored to specific Ford, Lincoln, Mercury and
Mazda vehicles, and soon Jaguar and Volvo vehicles.
    Over the course of the year, Ford Motor Company will launch several new
products, including the Ford Explorer Sport Trac, F-Series SuperCrew, Lincoln
Blackwood and Ford Escape in North America.  In Europe, Ford will launch a
redesigned Ford Transit, Galaxy MPV and Mondeo.  The Volvo V70/V70XC will be
launched in both markets, and others around the world.
    Statements included herein may constitute "forward looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements involve a number of risks, uncertainties, and other factors
that could cause actual results to differ materially from those stated,
including: a significant decline in industry sales, particularly in the U.S.
or Europe; a market shift from truck sales in the U.S.; or work stoppages at
key Ford or supplier facilities.