Speedway Motorsports Sees Increased Broadcast Revenues Accelerating Overall Growth of Motorsports Industry
13 January 2000
Speedway Motorsports Sees Increased Broadcast Revenues Accelerating Overall Growth of Motorsports IndustryCONCORD, N.C., Jan. 13 -- Speedway Motorsports, Inc. today provided additional detail on the favorable impact of NASCAR's agreements with NBC Sports, Turner Sports, FOX, and FX cable network for the rights to the domestic television broadcast of the NASCAR Winston Cup Series and Busch series, Grand National Division events. According to NASCAR Broadcast, Ltd., the total net television broadcast revenue for the domestic rights will approximate $244 million in 2001. Annual increases in net television revenue will average approximately 17%. The annual increases will range from 15% to 21% throughout the duration of the agreement. The total annual net television revenue in 2006 will approximate $534 million. It is anticipated that approximately 95% of the total television money will be allocated to NASCAR Winston Cup events and approximately 5% to NASCAR Busch Series events in the 2001 season. There is no available estimate on the value of the ancillary rights at this time, which are not included in the above referenced amounts. Speedway Motorsports' portion of the total $244 million for the domestic television broadcast rights will approximate $67 million for the year 2001. This is an approximate increase of $38 million over 2000. The domestic television broadcast revenues for the Winston Cup Series season will be divided into three categories: the Daytona 500, 13 premium races and 21 standard races. Speedway Motorsports will host seven premium races: the Cars Direct.com at Las Vegas Motor Speedway; the DirecTV 500 at Texas Motor Speedway; the Winston and Coca-Cola 600 at Lowe's Motor Speedway; the SaveMart/Kragan 350 at Sears Point Raceway; the gospeedway.com at Bristol Motor Speedway and the NAPA 500 at Atlanta Motor Speedway. "Based on information from NASCAR, the annual average television broadcast revenues during the term of the agreement is approximately $400 million. The $244 million includes only the domestic television broadcast rights. NASCAR is working aggressively on the sale of the ancillary rights which include a NASCAR Channel, internet, satellite radio, specialty pay-per-view and other content exploitation, foreign distribution, production broadcast footage rental, photography and other international television broadcast revenue," stated H.A. Wheeler, president and chief operating officer of Speedway Motorsports. "These recently announced specifics of the domestic television broadcast agreement, plus the recent outstanding announcement by R.J. Reynolds of the doubling of the Winston Cup Series point fund to $10 million, will accelerate the growth of the motorsports industry beyond our original expectations. In 2001, the competitors' prize money will increase $40 million just from these two developments." "The increase of dollars to the competitors will intensify competition on the track and will further stabilize what is already considered the most stable sport in America. The increased revenues to the Company will enhance our ability to improve our facilities and effectively manage our balance sheet." Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. SMI owns and operates Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Las Vegas Motor Speedway, Sears Point Raceway, and Texas Motor Speedway. SMI also provides event food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The news release contains forward-looking statements with regard to SMI's growth potential, future operations and financial results based on statements made to the Company's management by NASCAR representatives. There are many factors that affect future events and trends of business. These factors, and other factors set forth in the Company's filings with the Securities and Exchange Commission, involve certain risks and uncertainties that could cause actual results or events to differ materially from management's views and expectations.