Donnelly Develops Key System for GM Precept
12 January 2000
Donnelly Develops Key System for GM PreceptHOLLAND, Mich., Jan. 11 -- The sophisticated camera system that made its debut today on the General Motors Precept concept vehicle represents the latest generation of camera-based rear vision technology from Donnelly Corporation . Donnelly is broadly recognized as a world leader in the design and development of camera vision systems for automotive use, and the system designed for the Precept is the most technologically advanced rear-vision product that Donnelly has ever produced. "Obviously we are tremendously excited to have the opportunity to work with GM on a program of this importance," said Dwane Baumgardner, Donnelly chairman and chief executive officer. "When we introduced our camera vision concept to the automotive industry several years ago, we understood very clearly the enormous benefits that the technology offers. Now it is highly rewarding to see our camera-based system play a key role in one of the most significant vehicles at this year's North American International Auto Show." Over the past 12 months, Donnelly has delivered complete camera vision systems to automotive manufacturers in North America, Europe and Asia. Donnelly's unique systems are built around proprietary software that merges the digital images from three or more separate cameras into a single panoramic image that gives drivers a clear, unified view of the rear and sides of the vehicle. By eliminating the need for outside mirrors on the Precept, GM engineers estimate that they were able to reduce the vehicle's drag by about 15 percent. In addition to the camera vision system, Donnelly extended its technologies a step further on the Precept program. Built into the instrument panel of the vehicle is a single-screen display that displays the camera vision image and other essential vehicle information -- such as speed, fuel levels and other data -- that traditionally have been displayed on separate gauges on the instrument panel. Donnelly designed and developed the central display, which provides a central, easy-to-read information source and helps reduce overall vehicle weight. Donnelly Corporation is an international automotive supplier dedicated to serving customers around the globe with industry-leading components and systems in automotive mirrors, windows and door handles. Donnelly has been named a GM Supplier of the Year in each of the past four years. Through its various product lines, Donnelly is a supplier to every major automotive manufacturer in the world. The company has been based in Holland, Michigan, since 1905, and today has approximately 6,000 employees in 12 countries worldwide. Donnelly has been named by the Society of Automotive Engineers as a model company in lean manufacturing practices. In addition, Donnelly is nationally recognized as a leader in the application of participative management principles and systems.