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Hometown Auto Retailers Retains National Financial Network

11 January 2000

Hometown Auto Retailers Retains National Financial Network for Comprehensive Investor Awareness Campaign

    WATERTOWN, Conn.--Jan. 11, 2000--Hometown Auto Retailers, Inc. , a leading consolidator and operator of automotive dealerships in the Northeast, is pleased to announce that it has retained National Financial Network, a division of National Financial Communications Corp., to direct its comprehensive shareholder and investor relations campaign.
    "Hometown Auto Retailers is experiencing top-line growth through strategic acquisitions. We are truly excited to represent such a revolutionary player in the automotive industry's recent rush to consolidation," stated National Financial Network President Geoffrey Eiten.
    Eiten continued, "The Company's strong regional focus of combining small to mid-size dealerships across New Jersey and New England is creating the unique synergies of a larger automotive group, while providing significant consumer conveniences, a highly diversified product line and several cost efficiencies. We look forward to communicating Hometown's future growth prospects to analysts, brokers, and investors."
    Hometown Auto Retailers expects to continue its growth by initiating a streamlined e-commerce solution for sales transactions that leverages its automotive expertise with advanced technology to fully exploit the opportunities of the Internet.
    Joseph Shaker, chief operating officer of Hometown Auto Retailers, commented, "Now is the opportune time to retain National Financial Network, a veteran in the investor relations industry. We expect to announce several exciting new developments in the current quarter and are confident National Financial will maximize our reach to the investment community."
    National Financial Network, a division of National Financial Communications Corp. of Needham, Massachusetts, is a full-service financial communications and investor relations firm specializing in the representation of mid-cap companies. For more information, visit www.nfnonline.com.
    Hometown Auto Retailers, Inc. sells new and used cars and light trucks, providing maintenance and repair services, selling replacement parts and providing related financing, insurance and service contracts through 11 franchised dealerships located in New Jersey, New York, Connecticut, Massachusetts and Vermont.
    The Company's dealerships offer 13 American and Asian automotive brands, including Chevrolet, Chrysler, Daewoo, Ford, Isuzu, Jeep, Lincoln, Mercury, Mazda, Oldsmobile, Plymouth and Toyota. The Company is active in two niche segments of the automotive market: the sale of Lincoln Town Cars and limousines to livery car and livery fleet operators and the maintenance and repair of cars and trucks at a Ford and Lincoln Mercury factory authorized free-standing service center. For more information, visit www.homeautoretailers.com.
    This release contains "forward-looking statements" based on current expectations but involving known and unknown risks and uncertainties. Actual results or achievements may be materially different from those expressed or implied. The Company's plans and objectives are based on assumptions involving judgments with respect to future economic, competitive and market conditions, its ability to consummate, and the timing of, acquisitions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of the Company. Therefore, there can be no assurance than any forward-looking statement will prove to be accurate.