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Isuzu SUV Sales Up 12% in 1999; Best Rodeo Sales Year Ever

11 January 2000

Isuzu SUV Sales Up 12% in 1999; Best Rodeo Sales Year Ever - Best Trooper Since '95

    CERRITOS, Calif., Jan. 11 -- American Isuzu Motors Inc.'s
(AIMI) SUV division, today reported a surge in December Trooper sales leading
the way for an impressive year ending increase for this model of 14 percent,
representing total sales of 20,755 units.  Trooper December sales almost
doubled with 3,774 units sold, compared to 1,927 units sold in December '98 --
a record for the model and a testament to the enduring quality and appeal of
this classic SUV.
    The Rodeo sustained its steady retail sales performance in December to
close with a 10 percent increase for the year.  There were 5,612 new Rodeo
owners in December and a total of 64,744 SUV buyers chose Rodeo in 1999 -- an
all-time Rodeo sales record.
    Amigo, AIMI's  sporty two-door compact SUV, wrapped up the year with a 17
percent rise in sales over 1998, acknowledging the tough little 205 horsepower
truck's adventurous appeal.
    Total sales for all AIMI SUV -- VehiCROSS, Trooper, Rodeo, Amigo, Hombre,
and Oasis came to 103,937 units.
    "We came into December with strong momentum," said Bob Reilly, senior vice
president, COO SUV, " and the final numbers show that AIMI's core SUV business
showed an annual increase of 12 percent.  Our top selling Rodeo and our luxury
Trooper continue to offer consumers value and technology leadership.  We're
confident this is just a preview of what we'll see in 2000 as our new models
enter the market.  Boasting our new 10 year/ 120,000 mile Powertrain Limited
Warranty, fresh styling and technical innovations such as our Intelligent
Suspension Control and industry leading Torque-On-Demand 4WD system, we're
sure these features will resonate with SUV buyers."
    American Isuzu Motors Inc. is the U.S. distributor of Isuzu sport utility
vehicles, commercial vehicles and diesel engine.  For more information call
(800) 662-2464 or point your browser to http://www.isuzu.com on the worldwide web.