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Ford Licenses Saba Learning Enterprise for Dealers

11 January 2000

Ford Licenses Saba Learning Enterprise for Dealers; Internet-Based Learning Management System Will Connect Ford and Lincoln Mercury Dealers to Continuous Learning

    REDWOOD SHORES, Calif.--Jan. 11, 2000--Saba, the company that connects people to learning, today announced that Ford Motor Company has licensed Saba Learning Enterprise, for more than 500,000 dealership personnel throughout its worldwide Ford Motor Company dealership network.
    Ford will use Saba Learning Enterprise to align dealer learning with the business goals that support Ford's vision to become the world's leading consumer company for automotive products and services. Using Saba, Ford will implement certification standards for all dealership personnel and transition to a competency-driven and individual-specific model for learning throughout its dealerships, world-wide.
    Saba's Internet-based learning management system will replace a dozen standalone and labor-intensive systems that Ford had used to manage dealer training in the past. Organizing and tracking classes, evaluating learner needs and progress, and analyzing dealer sales and service learning curves will be done on Saba Learning Enterprise, which will streamline processes and accelerates learning -- saving Ford money and improving the consumer experience.
    "We are counting on Saba Learning Enterprise to help meet our immediate need for greatly increased administration capabilities and a much more powerful, integrated learning management system. It also has the capabilities and scalability to drive our transition to competency-driven, mass-personalized learning," said Larry Conley, manager Ford Star Network, Ford Marketing Group. "We hope to receive hard dollar savings with Saba. Equally importantly, we will have vastly improved information about who's learning what and what they still need to learn, so each sales and service person can be as good as the best."
    "This is our second project with Ford this year," said Bobby Yazdani, Saba president and CEO. "Ford clearly has an innovative approach to learning throughout its extended enterprise. People -- dealers, employees, and suppliers -- are their biggest asset. Keeping everyone in the extended enterprise in the know on Saba gives Ford another great competitive lead."

    About Saba

    Saba is the leading provider of e-Learning infrastructure to Global 5000 companies, government agencies, learning providers, and Internet businesses around the world. Today, more than two million people and thousands of learning offerings are "on Saba." Saba's customers rely on its e-Learning infrastructure and its partners' e-Learning offerings to connect people to learning across the extended enterprise, increasing performance while reducing learning expenditures.
    Saba's e-Learning infrastructure enables businesses such as Adobe , Ceridian , Cisco , Continental Airlines , ExecuTrain, Ford , International Air Transport Association (IATA), Informix , Qwest Communications , SGI , Sun-Netscape Alliance, Veritas Software and York to continuously assess, plan, distribute, measure, and improve learning for customers, partners, employees, and suppliers.
    Founded in 1997, Saba is headquartered in Redwood Shores and has offices through the Americas, Europe - Middle East - Africa, and Asia-Pacific. For additional information, please visit http://saba.com or call 1-877-Saba-101 or 650/696-1758.

    Note to Editors: Saba, the Saba logo, the phrase Connect People to Learning, the phrase Create a Smarter Business, Saba Learning Enterprise, Saba Learning e-Enterprise, Saba Learning e-Store, and other Saba products referenced herein are either trademarks or registered trademarks of Saba Software, Inc. All other trademarks are the property of their respective owners.