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Chrysler Voyager Enjoys Global Success

11 January 2000

Chrysler Voyager Enjoys Global Success

    AUBURN HILLS, Mich., Jan. 10 -- Success for Chrysler Voyager
is truly international as the gold standard of minivans is sold in more than
70 countries around the world.
    An international version of Chrysler Voyager was first introduced in 1988
at the Mondial de l'Automobile in Paris.  To meet increasing demand in 1991,
the former Chrysler Corporation opened a new minivan manufacturing facility in
Graz, Austria, with joint venture partner, Steyr-Daimler-Puch.  Since
introducing its international version of the minivan, the company has sold
more than 400,000 Chrysler minivans outside of North America.
    "Without question, the minivan's versatility and flexibility translates
easily into any language in a variety of countries throughout the world," said
Richard A. Winter, Director of International Product Planning, DaimlerChrysler
.  "We will continue our strategy of expanding into major markets
and establishing a solid reputation with our core products including
minivans."
    In Europe, the entire minivan segment has more than doubled to 400,000
units this year from 175,000 units in 1996.  Armed with a new minivan,
Chrysler expects to get a greater piece of the pie.  Chrysler sells
approximately 50,000 minivans in Europe every year.  Chrysler Voyager competes
against MPVs from Europe including Volkswagen Sharan, Ford Galaxy and Renault
Espace.  In Africa, the Middle East, South America, and Asia Pacific, Chrysler
sells approximately 10,000 minivans per year.
    Internationally, the minivan is strongly associated with Chrysler.
Chrysler Voyager has the highest image and aspiration level in the segment and
sells to the most upscale customers.  Unlike customers in North America,
international customers prefer standard-wheelbase over extended-wheelbase to
address parking and garageability concerns.   Extended-wheelbase vehicles are
typically purchased by the most affluent customers or by businesses.
    The Chrysler minivan is a true American success story.  Much like Jeep(R),
Levi's, Coke and McDonald's, Chrysler Voyager has become the standard by which
others are measuring themselves.  And with the introduction of the 2001
Chrysler Voyager, Chrysler will still be the one to contend with in the
minivan market.
    Production for the international version of Chrysler Voyager will begin in
January 2001 at DaimlerChrysler's manufacturing facility in Graz, Austria.