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Initial Dealership Response to Management System Confirms Marketing Gap

7 January 2000

Initial Dealership Response to Customer Management System Confirms Dealership Marketing Gap

    ST. LOUIS, Jan. 7 -- As anticipated, the recent debut of the
Customer Management System has proven an unrivaled success for Advantage
Integrated Marketing, with dealership response surpassing AIM's high
expectations.  A comprehensive Internet database management and marketing
system, CMS gives automotive dealers unprecedented control over their
individual marketing decisions.
    "By the end of 1999, we had 75 dealers signed up for our Customer
Management System and we anticipate another 50 dealers per month after that,"
said AIM President Scott Scully.  "Dealers have obviously been waiting for a
simple, effective and affordable solution to the past customer and prospect
database management and marketing struggles that have plagued the industry for
decades.  CMS is exactly what they're looking for."
    CMS creates, houses and updates a database of a dealer's past customers,
sales, service and prospect information in one location, accessible 24 hours a
day via the Internet.  The product was developed, in part, directly in
response to legislative issues that threaten availability of data from third
party sources.
    "For many dealers, having a pure, accurate database is a revolution in
itself," Scully explained.  "But it's just the starting point for the entire
CMS system, which ultimately eliminates the need for outside marketing forces
by giving dealers full control of their own databases and their own marketing
decisions."
    CMS also provides real-time follow up on all past customers, service,
sales and prospects.  Dealers can view the resulting data via the Internet in
a variety of customizable sales and management reports.  Trade Cycle Marketing
is geared at ensuring customer and prospect loyalty for both sales and
service.  In addition, the Dealership Marketing System of CMS allows a dealer
to pull up any portion of its database and, with the click of a button, print
a call list, request telemarketing, mail or email for that particular list
segment.  Available upgrades to the CMS system include a Customer Care Kit and
Immediate Phone Follow-Up services.
    Over the last six years, Advantage Integrated Marketing has provided
database and Internet marketing services for thousands of dealership clients
nationwide as well as manufacturers such as Toyota, Mazda, Chrysler Plymouth,
Dodge, Ford and Nissan.  AIM recently launched dealerHQ.com, redefining
dealership access to automotive information on the Internet.  AIM is
responsible for more than 95% of the revenue for its parent company, Anthony,
Allan & Quinn, ranked #156 on Inc. Magazine's list of the fastest-growing
privately held companies in 1998, the second-highest ranking for a Missouri
company.  For additional information, please contact Julia Smillie at
800-835-6705, ext. 138.