Pennzoil Announces Sponsorship of the International Automotive Technicians' Network
7 January 2000
Pennzoil Announces Sponsorship of the International Automotive Technicians' NetworkHOUSTON, Jan. 7 -- With a combined knowledge base of more than 450,000 years, members of the International Automotive Technicians' Network (iATN) provide consumers with high-quality automotive diagnosis, service and repair. Operating under a similar philosophy of excellence, Pennzoil(R) is pleased to announce that it has become the first motor oil brand to sponsor the iATN. Consisting of more than 25,000 professional automotive technicians worldwide in 105 countries, the iATN brings together the world's top professionals in the automotive repair industry, enabling them to remain on the cutting edge of their profession through the exchange of technical knowledge and information. The organization's members communicate primarily through the iATN Web site, and participate in various meetings throughout the year. "As the first motor oil brand to sponsor this organization, we are proud to formalize our support of and affiliation with the iATN," said Caryn Crump, vice president for Pennzoil(R) products. "We have long recognized the valuable resources found in iATN, and many of Pennzoil's own technicians have become members of and reference the network. The iATN is an excellent source of information that truly complements Pennzoil's own valuable resources on automotive repair and maintenance." Through iATN's Web site at http://www.iatn.net, consumers all over the world can access the "iATN Shop Finder" in order to locate the nearest repair shops in their areas staffed by professional iATN automotive technicians. With iATN professionals available everywhere from Argentina to Lithuania to Zimbabwe and, of course, the U.S., consumers also are afforded the option to do a general search of iATN's membership directory by country, province or state. Through this affiliation with iATN, Pennzoil will continue to ensure that its car-care products are readily available to consumers. As a source of influence over what motor oil consumers buy, mechanics will be able to directly interact with them in areas such as repair and maintenance advice and product recommendations. "The iATN's mission involves continually improving the image, integrity and professionalism of automotive technicians, making Pennzoil's sponsorship of our organization an ideal fit that will result in the reinforcement of both organizations' objectives," said Brent Black, iATN's founder. "Pennzoil offers mechanics both outstanding motor oil products and realistic, usable advice to pass along to their customers that, in addition to the expertise of iATN's technicians, will ultimately provide consumers with top-notch advice in car-care regimens and products." Pennzoil(R) brand products are manufactured by Pennzoil-Quaker State Company , a leading automotive consumer products company. Pennzoil-Quaker State Company markets premium quality lubricants and some 1,300 other car care products, and is the parent company of Jiffy Lube International, the world's largest franchiser of fast oil change centers. For more information, visit http://www.pennzoil.com.