The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Pennzoil Announces Sponsorship of the International Automotive Technicians' Network

7 January 2000

Pennzoil Announces Sponsorship of the International Automotive Technicians' Network
    HOUSTON, Jan. 7 -- With a combined knowledge base of more
than 450,000 years, members of the International Automotive Technicians'
Network (iATN) provide consumers with high-quality automotive diagnosis,
service and repair.  Operating under a similar philosophy of excellence,
Pennzoil(R) is pleased to announce that it has become the first motor oil
brand to sponsor the iATN.
    Consisting of more than 25,000 professional automotive technicians
worldwide in 105 countries, the iATN brings together the world's top
professionals in the automotive repair industry, enabling them to remain on
the cutting edge of their profession through the exchange of technical
knowledge and information.  The organization's members communicate primarily
through the iATN Web site, and participate in various meetings throughout the
year.
    "As the first motor oil brand to sponsor this organization, we are proud
to formalize our support of and affiliation with the iATN," said Caryn Crump,
vice president for Pennzoil(R) products.  "We have long recognized the
valuable resources found in iATN, and many of Pennzoil's own technicians have
become members of and reference the network.  The iATN is an excellent source
of information that truly complements Pennzoil's own valuable resources on
automotive repair and maintenance."
    Through iATN's Web site at http://www.iatn.net, consumers all over the world can
access the "iATN Shop Finder" in order to locate the nearest repair shops in
their areas staffed by professional iATN automotive technicians.  With iATN
professionals available everywhere from Argentina to Lithuania to Zimbabwe
and, of course, the U.S., consumers also are afforded the option to do a
general search of iATN's membership directory by country, province or state.
    Through this affiliation with iATN, Pennzoil will continue to ensure that
its car-care products are readily available to consumers.  As a source of
influence over what motor oil consumers buy, mechanics will be able to
directly interact with them in areas such as repair and maintenance advice and
product recommendations.
    "The iATN's mission involves continually improving the image, integrity
and professionalism of automotive technicians, making Pennzoil's sponsorship
of our organization an ideal fit that will result in the reinforcement of both
organizations' objectives," said Brent Black, iATN's founder.  "Pennzoil
offers mechanics both outstanding motor oil products and realistic, usable
advice to pass along to their customers that, in addition to the expertise of
iATN's technicians, will ultimately provide consumers with top-notch advice in
car-care regimens and products."
    Pennzoil(R) brand products are manufactured by Pennzoil-Quaker State
Company , a leading automotive consumer products company.
Pennzoil-Quaker State Company markets premium quality lubricants and some
1,300 other car care products, and is the parent company of Jiffy Lube
International, the world's largest franchiser of fast oil change centers.  For
more information, visit http://www.pennzoil.com.