The Cobalt Group Partners with InfoSpace.com
7 January 2000
The Cobalt Group Partners with InfoSpace.com to Expand Distribution of Dealers' Used Vehicle Inventory
SEATTLE--Jan. 7, 2000--The Cobalt Group, a leading provider of Internet solutions for the automotive industry, today announced that it will dramatically expand consumer choice in online car shopping by providing its 200,000 used vehicle listings to InfoSpace.com, one of the Web's leading infrastructure companies.
In turn, Cobalt's auto dealer customers will gain exposure to millions of motivated online car buyers nationwide.
InfoSpace.com, a leading global Internet information services provider, will integrate Cobalt's used car listings into the consumer services that are offered to its affiliate network, which consists of more than 2,100 Web sites.
"InfoSpace.com is a leading Internet infrastructure provider, which makes them a natural ally and partner for Cobalt and our dealer customers," said John Holt, co-chief executive officer of The Cobalt Group. "We are constantly looking for ways to create new opportunities and markets for our dealer customers. The InfoSpace.com distribution partnership will market our dealers' used vehicle inventories to millions of highly motivated online car buyers."
Cobalt also provides car listings to leading car shopping destinations like DealerNet, Yahoo!, BuySellBid.com and AutoVantage. From these sites, as well as from the InfoSpace.com affiliate network sites, users can search through listings and link directly to dealer Web sites with only a few clicks.
"The Cobalt Group is leveraging InfoSpace.com's network of affiliates to reach more digital shoppers. Our regional and local affiliates are powerful drivers of traffic in their respective markets," said Naveen Jain, chairman and CEO, InfoSpace.com. "With consumers able to access dealer inventory across so many sites, this partnership expands consumer choice and provides an effective way to get all the information they need in one place."
About the Cobalt Group