Delphi and MP3 Enabling a Music Revolution
6 January 2000
Delphi and MP3 Enabling a Music RevolutionDelphi Demonstrates Onboard MP3 Music Playback Capability LAS VEGAS, Jan. 6 -- In response to what is perhaps the most revolutionary trend in music history, Delphi Automotive Systems today demonstrated one of the automotive industry's first MP3 audio playback original equipment applications at the 2000 Consumer Electronics Show (CES) in Las Vegas. Delphi leads the industry by offering MP3 playback, which is the latest addition to its expanding Communiport(R) Mobile MultiMedia (MMM) product line. Communiport offers a host of integrated communication and entertainment systems tailored for individual vehicle manufacturers. The Delphi MP3 playback devices demonstrated at the CES are integrated into Communiport navigation and audio systems mounted into passenger car center consoles. Presence of the MP3 unit is virtually undetectable. One MP3-equipped audio system houses a CD-ROM that outwardly looks like a standard integral CD player. In another vehicle, MP3 playback is achievable using compact flash memory cards inserted in a small double DIN MMM center console unit. According to Dave Wohleen, president of Delphi Delco Electronics Systems, Delphi's MP3 demonstration shows that original equipment applications are right around the corner. "MP3 is becoming an important medium that is absolutely revolutionizing the music business," Wohleen said, "and we're getting a great deal of interest from automakers on our MP3 playback application development." "The unprecedented growth of MP3 is simply changing the way music is stored and distributed, and it's our job to make sure vehicle builders can react to these trends, no matter how quickly they develop." MP3 -- which is short for the audio part (layer3) of the MPEG (Motion Picture Experts Group) specification -- is an audio compression standard that emerged little more than a year ago and has been a growing Internet rage ever since. It enables digital audio music files to be compressed by a factor of ten or more without compromising sound quality. With MP3 encoders, many music lovers are now compressing music off standard music CDs, converting it into MP3 computer files for their personal use, then copying the files onto recordable CDs or compact flash memory cards. This enables storage of 10 to 12 times more music on a CD-ROM than on a conventional CD. MP3 websites are among the most popular on the Internet today, mostly drawing enthusiasts in the 18 to 35 year-old range, according to Dr. Robert W. Schumacher, director of the Delphi Delco Electronics Systems Mobile MultiMedia Business Group. Primary research from MP3.com, a popular Internet site, shows that visitors to MP3 websites are five times more likely to have purchased a new vehicle in the last 24 months. "As MP3 playback capability gains in popularity, we are excited about taking the steps to put this revolutionary technology into vehicles," said Schumacher. Schumacher said Delphi is addressing all forms for the playback of MP3 audio files onboard cars and trucks. These files can be played back four different ways on vehicles: via flash memory, disk drive, CD-ROM and direct wireless download from the Internet or from service centers. We have the capabilities to integrate all of them. "Flash memory cards can already store up to 90 minutes of CD quality music today, but flash density is going up and the cost is coming down very fast," Schumacher said. "We're not far from the day when you can download an MP3 file wirelessly from the Internet, copy it to a flash card or disk drive and enjoy it, while you're driving to work," he said. Delphi Automotive Systems, with headquarters in Troy, Mich., USA, is a world leader in automotive component and systems technology. Delphi's three business sectors -- Dynamics & Propulsion; Safety, Thermal & Electrical Architecture; and Electronics & Mobile Communications -- provide comprehensive product solutions to complex customer needs. Delphi has approximately 201,000 employees and operates 168 wholly owned manufacturing sites, 38 joint ventures, 51 customer centers and sales offices, and 27 technical centers in 37 countries. Regional headquarters are located in Paris, Tokyo and Sao Paulo. Delphi can be found on the Internet at http://www.delphiauto.com