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Jaguar Announces Record 1999 Sales

5 January 2000

Jaguar Announces Record 1999 Sales
    MAHWAH, N.J., Jan. 5 -- Jaguar North America today announced
record sales in the United States for any single-month and for full-year 1999.
    In the U.S., Jaguar sales totaled 35,039 cars, an increase of nearly 56
percent compared with 1998.  This total represents a new single-year sales
record in the U.S.  The prior record was established in 1986, with 24,464
vehicles.
    "Jaguar passed significant milestones in 1999," said Mike Dale, president
of Jaguar North America.  "Our achievements in quality and customer
satisfaction, the successful launches of the S-TYPE and XKR, and record sales
illustrate that we are meeting consumers' expectations for delivering world
class, reliable and durable products while offering a uniquely personal
ownership experience."
    Jaguar also posted its best sales month ever in its U.S. history with
sales totaling 4,946 cars in December.  December sales of the S-TYPE were at
an all-time high since its launch in April 1999, with sales of 2,878 cars.
    Jaguar's 2000 model year product lineup, consisting of three series, will
be on display at the North American International Auto Show in Detroit next
week and includes: the XJ Series sedans, including the XJ8, XJ8 L (available
in the U.S. only), XJR, Vanden Plas, Vanden Plas Supercharged (not available
in Mexico); the S-TYPE sport sedan available with either a 3.0-liter V6 or a
4.0-liter V8 engine; and the XK Series, which includes the new supercharged
XKR in both coupe and convertible and the XK8 also available in both body
styles.

    Current Month U.S. New Vehicle Retail Sales
                 XJ Sedans                             S-TYPE
             XJ8   XJ8L   VDP   VDP    XJR   Large    V6     V8     Medium
                               (S/C)         Sedans                 Sedans
    DEC. 99  557   180    437   18     138   1,330    1,693  1,185  2,878
    DEC. 98  748   357    488    0     215   1,808        0      0      0
    %
    Change                                    26.4%                   N/A
    Daily Selling
    Rate % Change                            -29.4%                   N/A

                      XK8            XKR
                Coupe   Conv    Coupe    Conv    Sports    Total
    DEC 99        46    477       32     183       738     4,946
    DEC 98        86    578        0       0       664     2,472
    %
    Change                                         11.1%   100.1%
    Daily Selling
    Rate % Change                                   6.7%    92.1%

    1999 U.S. New Vehicle Retail Sales:
                           XJ Sedans                       S-TYPE
           XJ8    XJ8L     VDP    VDP     XJR    Large    V6    V8      Medium
                                 (S/C)           Sedans                 Sedans
    1999   5,592  1,774    4,292  146     1,540  13,344  8,432  7,109   15,541
    1998   7,073  3,118    4,789    0     1,662  16,642      0      0        0
    %
    Change                                        -19.8%                  N/A
    Daily Selling
    Rate % Change                                 -19.8%                  N/A

                  XK8              XKR
             Coupe    Conv    Coupe    Conv    Sports     Total
    1999       439    5,237      86     392    6,154      35,039
    1998       677    5,184       0       0    5,861      22,503
    %
    Change                                       5.0%       55.7%
    Daily Selling
    Rate % Change                                5.0%       55.7%

    Current Month CANADIAN  New Vehicle Retail Sales:
                   XJ Sedans                           S-TYPE
             XJ8    VDP    VDP    XJR    Large     V6   V8   Medium
                           (S/C)         Sedans              Sedans
    DEC. 99   18     25      3    20       66      37   40     77
    DEC. 98   42     40      0    32      114       0    0      0
    %
    Change                              -42.1%                 N/A
    Daily Selling
    Rate % Change                       -42.1%                 N/A

                  XK8               XKR
             Coupe    Conv     Coupe    Conv     Sports     Total
    DEC. 99      5      10       2        6         23       166
    DEC. 98      8      25       0        0         33       147
    %
    Change                                        -30.3%     12.9%
    Daily Selling
    Rate % Change                                 -30.3%     12.9%

    1999 CANADIAN New Vehicle Retail Sales:
                       XJ Sedans                   S-TYPE
               XJ8    VDP    VDP    XJR    Large    V6    V8    Medium
                            (S/C)          Sedans               Sedans
    1999       218    277    12     142      649    396   390    786
    1998       393    438     0     170     1001      0     0      0
    %
    Change                                 -35.2%                 N/A
    Daily Selling
    Rate % Change                          -35.3%                 N/A

                       XK8               XKR
                 Coupe    Conv      Coupe    Conv     Sports    Total
    1999          32      193         4       36        265      1700
    1998          68      224         0        0        292      1293
    %
    Change                                             -9.2%     31.5%
    Daily Selling
    Rate % Change                                      -9.1%     32.0%

    Notes:   VDP = Vanden Plas