Adauction.com Will Auction Elite Sponsorship of Indy Racing Car

5 January 2000

Adauction.com Will Auction Elite Sponsorship of Indy Racing Car; Advertisers Have an Opportunity to Access the Largest Audience of Any Spectator Sport World-Wide

    SAN FRANCISCO--Jan. 5, 2000--Adauction.com (www.adauction.com), the online media marketplace, continues to provide equal access to in-demand media opportunities.
    Today, Adauction.com announced they will host an auction for a sponsorship package of two Indy Race Cars competing in the Indy Racing League. The Indy Racing League is best known for having one of the largest audiences of any spectator sport. The League's crown jewel is the Indianapolis 500 -- watched by over 24 million viewers in the U.S. and several more million viewers internationally every year, making it the most widely viewed sporting event in the world.
    The cross media sponsorship package will include, sponsorship of two Indy Race Cars for the entire 2000 Indy Racing League season, 235 million ad impressions on a major Internet portal, on-screen logo placement during in-car camera footage, and twenty 30-second nationally televised TV spots on ABC and ESPN.
    These commercials run during each of the 10 Indy Racing League events, including the world famous Indianapolis 500. John Hollansworth Jr. and Airton Dare of TeamXtreme will drive the two TeamXtreme race cars for the 2000 Indy Racing League season.
    "This is an enormous opportunity for someone to reach millions of affluent, educated people in a non-traditional manner," said Chris Redlitz, CEO of Adauction.com. "Using the power of the Internet, Adauction.com is able to offer a central marketplace where buyers and sellers can come together in a way that is mutually beneficial. Buyers can bid on space otherwise difficult to access and sellers can reach a larger audience, while allowing dynamic pricing to set market value for their properties."

    About Adauction.com

    Adauction.com is a media exchange that leverages the power of the Internet to bring buyers and sellers together in one marketplace. Representing top-branded, high-demand properties, the company's online marketplace offers a convenient way to purchase across a variety of media: online, print and out-of-home.
    More than 8,000 media buyers are registered to purchase inventory through Adauction.com. Leading ad agencies include Modem Media-Poppe Tyson; USWeb/CKS; Foote, Cone & Belding; Goodby Silverstein & Partners; iXL; Lot21 and Western International Media. Direct advertisers include Dell Computer Corp., US WEST Dex and BellSouth.
    Founded in September 1997, San Francisco-based Adauction.com has sales offices in New York and Atlanta. The company has received financing from Amerindo Investment Advisors, Convergence Partners, Fayez Sarofim & Co., Geneva Partners, Lehman Brothers, New Millennium Partners, VIVENTURES Partners and financing from other private investors.
    Call 415/597-4830 for more information; or visit online at www.Adauction.com.