Mazda Reports December Sales Gain
5 January 2000
Mazda Reports December Sales Gain; Increase Attributed to All-New MPV and Millenia Luxury Sport SedanIRVINE, Calif., Jan. 4 -- Mazda North American Operations (MNAO) today announced U.S. sales of 17,205 units for the month of December, a 6.8 percent increase over the same period last year. The all-new 2000 Mazda MPV minivan recorded strong sales for the month with 3,104 units, up 222.6 percent from last December. Sales of Mazda's Millenia luxury sport sedan, which now costs less than it did when it was introduced in 1994, posted a dramatic increase of 141.6 percent. Continuing its turnaround in North America, Mazda is up 1.3 percent on a year-to-date basis versus last year. Mazda's sales gains in 1999 were led by the new MPV, which posted a 29.2 percent increase over 1998. The Protege compact sedan (up 11.8 percent) and the Millenia luxury sedan (up 14.8 percent) also turned in strong sales in 1999. Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 750 dealerships nationwide and is owned by Mazda Motor Corporation, Hiroshima, Japan. MAZDA SALES FOR DECEMBER 1999 MONTH-TO-DATE YEAR-TO-DATE December December % Change December December % Change 1999 1998 1999 1998 Total Vehicles CARS 11,623 12,021 -3.3% 188,927 186,502 +1.3% TRUCKS* 5,582 4,093 +36.4% 54,781 54,045 +1.4% TOTAL 17,205 16,114 +6.8% 243,708 240,547 +1.3% Imported Vehicles CARS 6,061 6,145 -1.4% 102,178 94,912 +7.7% TRUCKS* 3,104 962 +222.7% 16,055 12,425 +29.2% TOTAL 9,165 7,107 +29.0% 118,233 107,337 +10.2% U.S. Assembled Vehicles CARS 5,562 5,876 -5.3% 86,749 91,590 -5.3% TRUCKS* 2,478 3,131 -21.0% 38,726 41,620 -7.0% TOTAL 8,040 9,007 -10.7% 125,475 133,210 -5.8% * Beginning January 1999, the MPV minivan was reclassified as a truck to be consistent with the industry system. MONTH-TO-DATE YEAR-TO-DATE December December % Change December December % Change 1999 1998 1999 1998 Imported Vehicles By Model Cars Protege 3,738 4,472 -16.4% 65,242 58,349 +11.8% Millenia 1,394 577 141.6% 19,198 16,717 +14.8% Miata 939 1,096 -14.3% 17,738 19,843 -10.6% Trucks MPV 3,104 962 +222.7% 16,055 12,425 +29.2% U.S. Assembled Vehicles By Model Cars 626 5,562 5,868 -5.2% 86,735 91,147 -4.8% MX-6* 0 8 -- 14 443 -- Trucks 4x2 1,913 2,367 -19.2% 31,090 32,552 -4.5% 4x4 565 764 -26.0% 7,636 9,068 -15.8% * discontinued model