Nissan Posts 9 Percent Sales Increase for 1999
5 January 2000
Nissan Posts 9 Percent Sales Increase for 1999
- The Nissan Maxima Has an All-Time Record Year Surpassing 130,000 Units -
CARSON, Calif., Jan. 4 -- Bolstered by continued strong truck
sales and growing popularity amongst its sedans, the Nissan Division of Nissan
North America, Inc. (NNA) posted 1999 calendar year sales of 604,575, an
8.4 percent increase versus calendar year 1998. Nissan reported sales of
53,114 units for the month of December, an increase of 7.1 percent versus the
previous year. Combined sales for both Nissan and Infiniti Divisions for the
calendar year totaled 677,212 units, up 9.0 percent versus last year. The
following is a breakdown of December's sales results:
-- Maxima sales for the month of December were 10,722 units. Maxima had
its best year ever with sales of 131,182 units in 1999, an increase of
15.2 percent over the previous year.
-- Total truck sales were up 31.2 percent versus 1998 with sales of
26,442 units for the month.
-- Fueled by the popular Crew Cab, Frontier sales grew 23.9 percent versus
last year to 9,597 units.
-- Xterra posted sales of 6,567 units and the Pathfinder followed with
6,266 units sold.
-- Nissan Quest sales totaled 4,012 units, up 1.6 percent over last year.
-- Altima reported sales of 11,652 units, an increase of 4.4 percent.
Sentra reported sales of 4,292 units.
Calendar year 1999 has been filled with changes for Nissan, including the
launch of a series of exciting new products, increased sales, parent company
Nissan Motor Co., Ltd.'s (NML) alliance with Renault and the recent
announcement of Nissan's Global Revival Plan. Nissan's sales momentum has
been fueled by strong consumer interest in new products such as the redesigned
2000 Nissan Maxima, 4-door Frontier Crew Cab pickup, face lifted Altima and
all-new Xterra sport utility vehicle.
"We're not through by any means," said Jed Connelly, vice president and
general manager, Nissan Division, speaking of product development. "We
launched some very successful products this past year and we have many more in
the pipeline, including the all-new 2000 Sentra and reengineered 2001
Pathfinder and Frontier truck," said Connelly. "1999 was the year of the
consumer, creating a 17 million vehicle sales market in the U.S. We were
successful in 1999 because we had the right products at the right time."
Combined sales for Nissan and Infiniti Divisions for December totaled
60,915 units, up 7.6 percent versus last year. Sales of Nissan Division's
North American-produced vehicles totaled 36,123 units for December, which
accounted for 68 percent of Nissan's total sales volume.
In North America, Nissan's operations include styling, engineering,
consumer and corporate financing, sales and marketing, distribution and
manufacturing. Nissan in North America, which includes employees and
facilities in the United States, Canada and Mexico, generates more than
90,000 jobs, approximately 20,000 directly and over 70,000 through
approximately 1,500 Nissan and Infiniti retailers across the continent. More
information on Nissan in North America and the complete line of Nissan and
Infiniti vehicles can be found online at http://www.nissandriven.com or contact the
corporate media line at 310-771-5631.
Note: All numbers include Hawaii. Percentage changes based on DSR.
Visit the Nissan Online News Bureau at http://www.nissannews.com
NISSAN NORTH AMERICA, INC.
Sales Report - December 1999
Month-End Results
Cur. Year DSR % CYTD Year DSR %
Month Ago +/- Total Ago +/-
Nissan North
America, Inc.
-Total 60,915 56,617 7.6 677,212 621,528 9.0
Selling Days 26 26 -- 307 307 --
Nissan Division Total
Sales 53,114 49,598 7.1 604,575 557,879 8.4
NORTH AMERICA
(Memo) - Car 15,947 18,282 -12.8 218,258 251,548 -13.2
- Truck 20,176 11,698 72.5 188,574 122,095 54.4
- Total
North
America 36,123 29,980 20.5 406,832 373,643 8.9
IMPORT
- Car 10,725 11,155 -3.9 131,775 116,233 13.4
- Truck 6,266 8,463 -26.0 65,968 68,003 -3.0
- Total
Import 16,991 19,618 -13.4 197,743 184,236 7.3
- Total Car 26,672 29,437 -9.4 350,033 367,781 -4.8
- Total Truck 26,442 20,161 31.2 254,542 190,098 33.9
- (Hawaii)* 1,049 798 -- 6,239 5,519 --
Infiniti Division
Total Sales 7,801 7,019 11.1 72,637 63,649 14.1
- Total Car 4,572 3,935 16.2 53,438 43,594 22.6
- Total Truck 3,229 3,084 4.7 19,199 20,055 -4.3
- (Hawaii)* 20 25 -- 237 244 --
TOTAL IMPORT
- Car 15,297 15,090 1.4 185,213 159,827 15.9
- Truck 9,495 11,547 -17.8 85,167 88,058 -3.3
- Total
Import 24,792 26,637 -6.9 270,380 247,885 9.1
ALL NUMBERS INCLUDE HAWAII
*Hawaii is broken out separately for information only.