American Honda Shatters Sales Records
5 January 2000
American Honda Shatters Sales Records
- Honda, Acura Rewrite Record Books -
TORRANCE, Calif., Jan. 4 -- Total American Honda 1999 sales
of 1,076,893 were up 6.7 percent from 1998, setting a new all-time record and
shattering numerous other marks in the process, according to sales figures
released today by American Honda Motor Co., Inc.
"Last year was the ultimate 'E' ticket ride, the roller coaster just kept
going up, up, up," said Dick Colliver, executive vice president of sales for
American Honda. "It may be tough for the industry to top 1999, but for right
now we're just going to enjoy it."
Honda Division sales for 1999 set a new record of 958,887, up 6.6 percent
from 1998. Honda Division set sales records in every month of the year.
Acura Division sales of 118,006 were up 6.9 percent as the Division recorded
it best year since 1992.
Other records set during 1999 include:
-- Total light truck sales of 222,223, up 49 percent;
-- Odyssey minivan sales of 77,801 up 273.7 percent;
-- CR-V sport utility sales of 120,754, up 20.1 percent;
-- Acura TL sales of 56,556 up 77.4 percent;
-- Total sales of vehicles assembled in North America reached 803,270,
boosted by increased Odyssey and Acura TL production, were up 3 percent
from 1998's record. North American assembled vehicles accounted for
75 percent of all vehicles sold by American Honda.
American Honda December sales also set a record of 89,172, up 6.2 percent
from December 1998, as the company sold 23,937 light trucks, up 68.8 percent
and its best month ever for that segment.
"Light trucks were the driving force behind the market growth last year,"
Colliver noted. "We expect more of the same this year and we're ready for
continued growth with the introduction of our new Acura SUV this fall."
Honda Division December sales of 79,138 increased 5.3 percent and has now
set a new month-to-month record for 33 consecutive months. The Odyssey
minivan set a new one-month sales record of 11,752 and CR-V sales set a new
December record of 10,280.
Acura Division December sales of 10,034 were up 14.3 percent from December
1998 as TL sales of 5,583 rose 35 percent, setting a new December mark.
AMERICAN HONDA VEHICLE SALES FOR DECEMBER, 1999
Month-to-Date Year-to-Date
Dec. Dec. DSR** Dec. Dec. DSR**
1999 1998 % Chg. 1999 1998 % Chg.
AMERICAN HONDA
TTL 89,172 83,936 6.2% 1,076,893 1,009,600 6.7%
Total Car Sales 65,235 69,756 -6.5% 854,670 860,471 -0.7%
Total Truck
Sales 23,937 14,180 68.8% 222,223 149,129 49.0%
IMPORT CAR SALES 11,994 14,746 -18.7% 152,000 113,826 33.5%
Honda Division 8,946 11,390 -21.5% 112,212 63,595 76.4%
Acura Division 3,048 3,356 -9.2% 39,788 50,231 -20.8%
IMPORT TRUCK
SALES 10,333 8,676 19.1% 121,623 115,881 5.0%
Honda Division 10,281 8,661 18.7% 120,929 114,247 5.8%
Acura Division 52 15 246.7% 694 1,634 -57.5%
DOMESTIC CAR
SALES * 53,241 55,010 -3.2% 702,670 746,645 -5.9%
Honda Division 46,307 49,599 -6.6% 625,146 688,118 -9.2%
Acura Division 6,934 5,411 28.1% 77,524 58,527 32.5%
DOMESTIC TRUCK SALES *
Honda Division 13,604 5,504 147.2% 100,600 33,248 202.6%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 79,138 75,154 5.3% 958,887 899,208 6.6%
Accord * 31,575 35,045 -9.9% 404,192 401,071 0.8%
Civic * 22,406 24,881 -9.9% 318,308 334,562 -4.9%
Prelude 652 1,057 -38.3% 11,378 15,399 -26.1%
S2000 599 -- -- 3,400 -- --
del Sol 0 0 -- 1 548 -99.8%
EV-Plus 4 6 -33.3% 62 133 -53.4%
Insight 17 -- -- 17 -- --
Odyssey 11,752 3,229 264.0% 77,801 20,819 273.7%
Passport * 1,853 2,415 -23.3% 22,974 26,094 -12.0%
CR-V 10,280 8,521 20.6% 120,754 100,582 20.1%
* Domestic Vehicle
Ttl 59,911 55,103 8.7% 725,746 721,366 0.6%
Accord 24,940 24,754 0.8% 316,339 370,984 -14.7%
Civic 21,367 24,845 -14.0% 308,807 317,134 -2.6%
Passport 1,853 2,415 -23.3% 22,974 26,094 -12.0%
Odyssey 11,751 3,089 280.4% 77,626 7,154 985.1%
Acura Division
Total 10,034 8,782 14.3% 118,006 110,392 6.9%
Integra 1,847 2,193 -15.8% 26,184 34,904 -25.0%
CL * 1,351 1,410 -4.2% 20,968 26,644 -21.3%
TL * 5,583 4,001 39.5% 56,556 31,883 77.4%
RL 1,174 1,145 2.5% 13,366 15,024 -11.0%
NSX 27 18 50.0% 238 303 -21.5%
SLX 52 15 246.7% 694 1,634 -57.5%
Selling Days 26 26 -- 307 307 --
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate