---

Land Rover North America, Inc. Marks Strongest Sales Year in Company History

5 January 2000

Land Rover North America, Inc. Marks Strongest Sales Year in Company History

           Best Month Ever Caps Record-Setting Year for Land Rover

    LANHAM, Md., Jan. 4 -- 1999 was the best sales year in
company history for Land Rover North America, Inc. Sales topped out at 29,380
units, representing a 37.1 percent increase over 1998. The December 1999
result of 3,307 units also marked the company's best sales month ever. Eight
times during 1999, Land Rover established new monthly sales records.
    Howard Mosher, president, Land Rover North America, said, "Our result in
1999-the best sales year in company history and 37.1 percent increase over
1998-is reason for Land Rover North America and its retail partners to be
proud. It was a good year for the industry and a great one for Land Rover.
Range Rover, by all measures, continues to surpass our sales expectations, and
Discovery Series II, in its first full year, proved to be a big success in the
marketplace. We look forward to building on this success in 2000."

                                SALES SUMMARY
                       DECEMBER '99    DECEMBER '98  Y-T-D '99      Y-T-D '98

    Range Rover            968            1,010      7,449            7,070
    Discovery            2,339            1,336     21,931           14,230
    Defender 90              0                8          0              122
    Total:               3,307  (+40.5%)  2,354     29,380
(+37.1%)   21,422

    NOTE: Range Rover sales include 4.6 HSE and 4.0 SE; Discovery sales
include Discovery and Discovery Series II.

    Land Rover North America, Inc., established in 1986, imports Range Rover
and Discovery Series II vehicles manufactured in Solihull, England, for sale
in the U.S. and is a wholly owned subsidiary of The BMW Group, Munich,
Germany.