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Providata Automotive Names Bianchi Public Relations for Automotive PR

4 January 2000

Providata Automotive Names Bianchi Public Relations for Automotive PR

    TROY, Mich., Jan. 4 -- Providata Automotive has selected
Bianchi Public Relations, Inc. to assist in its automotive communication
activities during 2000.  The announcement was made by Scott D. Upham,
president of Providata Automotive, and Richard J. Donley, vice president of
the public relations firm.
    Bianchi Public Relations will provide automotive media relations
assistance and other communication services for Providata Automotive.
    Providata Automotive is a leading management consulting, competitive
intelligence, forecasting and market research firm that is solely focused on
the global automotive industry.  The company's analysts and research
professionals have expertise in automotive chassis, interiors, exteriors,
electronics, safety systems, HVAC and aftermarket component sectors.
    Using trustworthy data and the latest automotive industry competitive
intelligence, the company provides its customers -- vehicle manufacturers and
automotive suppliers worldwide -- with solid strategic recommendations on
mergers and acquisitions, market sizing, competitor profiling, technology
migration analysis, competitive benchmarking, component pricing trends,
vehicle manufacturer platform sourcing and regulatory analyses.
    Ann Arbor, Mich.-based Providata Automotive, founded in May 1997, has
built a solid reputation with automotive executives around the world as an
intelligent alternative to high-priced, multi-industry management consulting
firms.
    Troy, Mich.-based Bianchi Public Relations, Inc., founded in 1992,
specializes in public relations services for companies and organizations in
the original equipment automotive supply chain.