iNetPartners Prepares Launch of iNetMotors.com
29 December 1999
Peacock Financial's Internet Division iNetPartners Prepares Launch of iNetMotors.com; Shareholder Dividend Planned for 2000
SAN JACINTO, Calif.--Dec. 29, 1999--Peacock Financial Corp. (OTCBB:PFCK) today announced that one of its Internet divisions, iNetPartners Inc., will begin doing business under the URL www.iNetMotors.com early in the first quarter of 2000.The Internet site was deployed with a soft launch in August of this year under the URL www.123adc.com, implementing a unique "Virtual Region" strategy that provides Internet automobile shoppers easy access to dealer inventories with detailed pictures and prices online within the shoppers' immediate ADI (area of dominant influence) using state-of-the-art e-commerce technologies.
iNetPartners President Robert A. Braner stated: "We are driven to enhance the relationship between the Internet shopper and the dealer by bridging and managing the Internet gap between them on a local basis.
"We know that more than 80 percent of preowned and new vehicles are purchased within 20 to 35 miles of where the buyer lives or works. We also know that some 90 percent of all buyers want to inspect and test-drive the vehicle before purchase. We are fully operational, staffed, and are moving forward into our next phase.
"This `Virtual Region' application, when expanded through iNetMotors.com nationally, addresses an approximate $70 million market and, when fully implemented, will gain a significant market share for automobile product in excess of $1 billion annually."
Braner continued, "Most importantly, our financial model under the `Virtual Region' strategy provides for a positive cash flow and profitability within the first 15 months of operation, which few if any automotive sites that presently operate can forecast."
Braner is the past president and chief operating officer of Automobili Lamborghini, the Italian sports-car manufacturer, possessing more than 30 years of retail operations and manufacturing management experience in the automotive industry.
Tammy Dunn, senior vice president of marketing, stated: "As consumers are offered more car-buying choices on the Internet, only those that truly understand and meet the needs of the automotive consumer will stand out. The advantage of having earned that position in these early stages of this emerging market will only serve to enhance and leverage our national expansion strategy."
Steve Peacock, president of Peacock Financial, said: "The business model branding and strategy that Braner and his team have assembled helps automotive consumers cut through the clutter of Internet services and provides solutions to the automotive purchase.
"This process is further supported by our DotCom Ventures subsidiary, and gives us added confidence in this company's future. It is Peacock's commitment to assist iNetPartners in structuring a public offering and to issue `spinoff' shares, in the form of a dividend, to Peacock shareholders in early 2000."
About Internet Motors (www.iNetMotors.com)
Regionally branded Auto Discount Centers (www.123adc.com) will change its URL to www.iNetMotors.com in the first quarter of 2000. The Web site presently provides a dynamic and very comprehensive automotive Internet site, offering consumers a positive purchasing and ownership experience that prioritizes and features preowned vehicles.
Independent surveys establish that the convenience and cost- effectiveness of shopping for preowned automobiles on the Internet is a clearly established growth trend.
Safe-harbor statement under the Private Securities Litigation Reform Act of 1995: The statements contained herein that are not historical are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including but not limited to certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.