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BBCN Announces Alliance Program With Technology and Industry Leaders

28 December 1999

BBCN Announces Alliance Program With Technology and Industry Leaders; B2BE Site Forges Partnerships With emerging.com and OpenSite
    HOUSTON, Dec. 28 -- BBCN.com, an e-procurement site for
automotive dealerships and their supply partners, has opened its strategic
alliance program with two key technology partners to coincide with its site
launch next month, the company announced today.  OpenSite and emerging.com are
among the first companies to support the net market maker in providing an
online exchange for dealers to purchase a broad range of products, parts and
services.
    "BBCN views partnerships as the cornerstone to achieving success," says
Robert Dowlearn, CEO of BBCN.  "Overall, partners are important to the
delivery of a beneficial e-commerce site -- but they will be especially
critical in serving the auto dealer community and its suppliers, since it is
relatively new to conducting business online."
    According to EJ Simonsen, BBCN's director of strategic partnerships, the
alliance program not only supports site development and performance, but also
offers end users valuable products and services such as hardware, Web site
design, Internet access and other e-commerce solutions; as well as industry-
specific resources.  emerging.com has led the development of BBCN's technology
platform, while OpenSite is the selected software vendor for the auction
component.
    "One of the keys to success for a growing e-business is the ability to
create industry-leading partnerships with leading vendors," says Keith
Behrens, project manager for emerging.com.  "BBCN has made the commitment
necessary to transform the automobile dealership industry through the creative
use of technology."
    Simonsen says the list of strategic alliances will grow significantly in
the next month.  "We are establishing relationships and securing interest from
an impressive cross section of industry leaders, service providers and OEMs,"
he says.
    "BBCN's site will bring big savings to dealers and their vendors," said
Kip Frey, OpenSite CEO and president.  "OpenSite is pleased to be such an
integral part of their initiative by providing them with the dynamic commerce
capabilities to make this possible."

    About BBCN
    BBCN is an Internet-based marketplace allowing for competitive purchasing
to take place between automotive dealerships and their vendors.  BBCN provides
a secure, efficient and centralized online process designed to measurably
reduce expenses and increase net profits for all participants.  At BBCN, users
may harness the power of a vertical portal that effectively matches buyers and
sellers within the automotive dealership industry.  For more information, call
1-877-222-6266 or visit http://www.bbcn.com.

    About emerging.com.
    emerging.com builds digital businesses through the rapid deployment of
innovative, build-to-order solutions.  Focused on entrepreneurial companies,
emerging.com provides strategic consulting, creative design and technology
services to new companies who want to transform their industries.
emerging.com has received funding from Benchmark Capital and Austin Ventures
and currently has offices in Austin and Houston, with new locations in
development.  For more information about emerging.com, visit the company's
Website at http://www.emerging.com. For additional information on emerging.com,
please contact:  Claude Pumilia at 713-623-6215.

    About OpenSite
    OpenSite's solutions include a variety of software and services that
enable online auctions and other forms of dynamic commerce.  These offerings
enable merchants to create branded, Internet-based dynamic commerce sites.
With an installed base of over 400 customer sites, OpenSite brings together
buyers and sellers, helping businesses create new sales channels, manage
inventory, attract new customers, introduce new products and strengthen
customer and other business relationships.  http://www.opensite.com/
    All product and company names referenced may be trademarks of their
respective owners.
    Contact:  Michelle Herskowitz of Pierpont Communications, 713-627-2223,
ext. 116, or email, michelleh@piercom.com