www.WorldBestBuy.com Enters the Millennium by Branding Globally Its Web Site Via Formula One
27 December 1999
www.WorldBestBuy.com Enters the Millennium by Branding Globally Its Web Site Via Formula One
Next Year Marks Its 50th Anniversary of the First Ever Grand Prix
SAN DIEGO, Dec. 27 -- http://www.WorldBestBuy.com, owned and
operated by parent company, International Brands, Inc.
(OTC Bulletin Board: INBRE) announced today further details regarding the
company's marketing campaign. WorldBestBuy.com joins the ranks of companies
seeking brand recognition and loyalty through sports marketing in proven
categories such as FORMULA ONE.
http://www.WorldBestBuy.com announces yet another significant marketing and
advertising alliance, having struck a deal with Formula One. Continuing
efforts to create brand awareness and increase shareholder value,
http://www.WorldBestBuy.com, a wholly owned subsidiary of International Brands Inc.
(INBRE), has again taken advantage of an emerging market. Next year will mark
a significant occasion in Formula One history as it will be the 50th
anniversary of the first ever Grand Prix. In addition, year 2000 signifies
the triumphant return of the sport to American shores with the first US Grand
Prix in 9 years, to be held at the Indianapolis Motor Speedway on September
24, 2000. After a multi-million dollar investment, the Speedway will be the
only facility in the world to host events in three of the world's major auto
racing series - Formula One's US Grand Prix, NASCAR's Brickyard 400, and Indy
Car's Indianapolis 500. http://www.WorldBestBuy.com has already committed to
establishing an unmistakable presence at each of these events.
With interest in Formula One at an all time high, http://www.WorldBestBuy.com has
teamed up with several other major sponsors such as Sun Microsystems, Silicon
Graphics, and Novell, to create a powerful association with the positive
characteristics embodied by Formula One. The sport is characterized by
repetitive high speed performance, cutting edge technology, and global
exposure, all of which are goals of http://www.WorldBestBuy.com.
Reiterating the marketing value of this delivery channel,
http://www.WorldBestBuy.com will enjoy the benefits of the most popular motor sport
in the world with the 1999 season contributing an annual cumulative worldwide
TV audience of over 4 billion. "With over 16 events on 4 continents, Fox
Sports will be showing the whole of the 2000 season on US television ensuring
that the fastest growing sport in auto racing reaches the American public in
the largest possible numbers," mentioned the F1-50 Worldwide Council, a team
established to commemorate and celebrate the period marking the evolution of
Formula One from its establishment in 1948 to the inaugural Championship in
1950.
As part of the association with Formula One, http://www.WorldBestBuy.com will be
featured on a whole page ad in the publication established specifically for
its 50th anniversary and Formula One's successful return to the US. Entitled
Formula 1 - 50 Golden Years, the Official F1-50 Formula One magazine will
cover the entire World Tour, race by race, driver by driver, and team by team
with a special focus on the US Grand Prix, made available for the 2000 Grand
Prix season starting next February with the Australian Grand Prix. In
conjunction with Fox Sports Net, the publication will also include the full TV
listings for the season so the TV viewer will have everything they need to
know about the sport between one set of covers. The US edition of
Formula 1 - 50 Golden Years, will have 400,000 copies distributed nationally
in the USA via newsstands, bookstores, train stations, likely anywhere you'd
want to buy a magazine. F1-50 members will also be given an additional supply
to distribute to colleagues, suppliers, sponsors, team members, and technical
staff. As it relates to the industry, the publication will receive extensive
distribution amongst top executives and managers in the US automobile and
automotive industries. Congruent to the target market for Internet users, and
that of http://www.WorldBestBuy.com, these individuals are those responsible for
taking technology into the next millennium.
Making leaps and bounds toward the goal of global recognition,
http://www.WorldBestBuy.com maintains its competitive marketing advantage over others
in the industry with the same aspirations. The acquisition of the Formula One
delivery channel marks another fantastic opportunity for the emerging
e-tailer, http://www.WorldBestBuy.com (INBRE).
This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and is subject to the safe harbors created by these
sections. These forward-looking statements include statements related to
potential prospects of the company. Actual results may differ materially due
to a number of risks. This press release provides general information and
should not be construed as an offer to sell securities. This report is for
informational purposes only and should not be construed as advice or as
meeting the investment needs of any particular investor or designed to be the
basis of any investment decision.