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Southeast Michigan United Way to Benefit From Chrysler Jeep Superstore Gift Exchange

22 December 1999

Southeast Michigan United Way to Benefit From Chrysler Jeep Superstore Gift Exchange
             End of Year Sales Event Expected to Generate $50,000
                      For United Way Community Services

    DETROIT, Dec. 22 -- The United Way has been "adopted" by the
southeast Michigan Chrysler Jeep Superstores for their second annual end-of-
the-year "Gift Exchange" sales event.
    The special holiday Gift Exchange new vehicle sales event by the Chrysler
Jeep Superstores Association of Southeastern Michigan is scheduled from
Monday, December 27, 1999 through Monday, January 3, 2000.  The sales target
for the Gift Exchange is 1,000 new vehicles sold or leased, with $50 of each
sale going to the United Way.
    "The Gift Exchange program closes out the year with our tradition of
making a difference in our communities," said Bill Golling of Golling Chrysler
Jeep in Bloomfield Hills and president of the Southeast Michigan Chrysler Jeep
Superstores Association.  "The customers will benefit with special purchase
and lease programs during the event and the United Way will get a donation.
It's a win-win for everyone and it keeps the holiday spirit of giving."
    Proceeds from the Gift Exchange event are donated to the local United Way,
a vast network of volunteers and community service agencies throughout the
area.  The United Way supports local organizations that help people meet their
health and human care needs in their own communities, such as the American Red
Cross, Boys & Girls Clubs of Southeast Michigan, Goodwill Industries, and
YMCA/YWCA.
    The Chrysler Jeep Superstores are expecting to raise $50,000 for the
United Way during the week-long Gift Exchange event.  All Chrysler Jeep
Superstores in southeast Michigan are participating in the program.