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New Branding for Toyota Financial Services Companies

21 December 1999

New Branding for Toyota Financial Services Companies

    TORRANCE, Calif., Dec. 21 -- Toyota Motor Credit Corporation
and Toyota Motor Insurance Services, Inc. announced today the creation of a
new unified brand identity, Toyota Financial Services (TFS).
    Toyota Financial Services is a service mark that will act as an umbrella
for marketing both companies' products.  Toyota Motor Credit Corporation
(TMCC) and Toyota Motor Insurance Services, Inc. (TMIS) are not forming a new
company but will remain legally distinct companies.
    "Our goal is for Toyota Financial Services to be the name that comes to
customers' minds when they have need for reliable and high quality finance and
insurance products," said George Borst, senior vice president and general
manager of TFS.  "We provide such a comprehensive array of services, we felt
it necessary to create a new brand name to describe what the company offers."
    A new branding strategy for Toyota Financial Services will insure that TFS
will be easily recognized by customers and dealers as their one-stop source
for finance and insurance products.  Starting in December, the Toyota
Financial Services name will start to replace TMCC and TMIS in consumer
advertising and printed materials.
    The new logo incorporates the Toyota mark and helps TFS  build upon the
Toyota reputation for quality and financial strength.
    The new name will help dealers present finance and insurance products to
customers with one strong brand.  The TFS brand is intended to improve
customer loyalty by contributing to a more consistent, convenient and
satisfying customer experience.

    About TMCC and TMIS
    Toyota Motor Credit Corporation (TMCC) is the fourth-largest captive
finance company in the automotive industry in the U.S. [according to SNL
Securities' annual listing] with over $24 billion in assets as of September
1999.  The organization provides auto loans and leases to more than 1.2
million Toyota and Lexus customers.  TMCC is a wholly owned subsidiary of
Toyota Motor Sales, USA, Inc. (TMS) the sales, marketing and distribution arm
of Toyota in the United States.
    Toyota Motor Insurance Services, Inc. (TMIS) provides Toyota and Lexus
dealerships with a full lineup of factory-backed insurance services products
designed to enhance customers' ownership experience.  TMIS has over 1.7
million contracts in force and is an indirect subsidiary of TMS.  Toyota has
been selling cars in the U.S. since 1957 and manufacturing vehicles here since
1984.  For more information on TMCC and TMIS products visit
http://www.Toyota.com/Finance and http://www.Toyota.com/Insurance.