Autoweb.com Captures Largest Industry Audience Share
21 December 1999
Autoweb.com Captures Largest Industry Audience ShareAutoweb.com's Leading Market Position Underscored with Top Ranking from Nielsen//NetRatings for Unique Visitors SANTA CLARA, Calif., Dec. 21 -- Autoweb.com , the leading consumer automotive Internet service (http://www.autoweb.com ), achieved a number one ranking for unique visitors among online car buying services in November based on recent audience data from Nielsen//NetRatings. These results underscore Autoweb.com's leading market position as the preferred Internet automotive service for consumers. According to Nielsen//NetRatings, Autoweb.com's combined properties received approximately 1,125,000 unique visitors in November, 18 percent higher than its next closest competitor. This figure includes audience statistics from Autoweb.com's premier automotive reference site, Autosite.com (http://www.autosite.com ). Nielsen//NetRatings also reported that Autoweb.com's online advertising reached more consumers than any other Internet car buying service. Autoweb.com's reach was 37 percent higher than the next closest competitor. "We are extremely pleased with the results as they demonstrate the continued expansion of our leadership position in this competitive market," said Jim Wolfe, vice president of marketing at Autoweb.com. "Autoweb.com is executing on a number of fronts to build its brand. Our strategic online marketing alliances provide a solid foundation for complementary efforts such as our recently launched television advertising campaign. Our strong online and offline execution has driven Autoweb.com to its leadership position with the online consumer." About Autoweb.com Autoweb.com is the leading consumer automotive Internet service, guiding consumers through every stage of vehicle ownership. From research and buying, to enjoying, maintaining and selling, Autoweb.com delivers what consumers want. Starting with comprehensive, unbiased automotive research, Autoweb.com also provides many options to buy new and used autos through its auction, dealer referral and direct-to-consumer commerce channels. Autoweb.com works with over 5,000 Member Dealers and other commerce partners to provide the best experience at every stage of vehicle ownership. For more information, please visit http://www.autoweb.com.