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DaimlerChrysler Corporation Announces Reorganization of Global Chrysler, Jeep(R) and Dodge Sales and Marketing Group

20 December 1999

DaimlerChrysler Corporation Announces Reorganization of Global Chrysler, Jeep(R) and Dodge Sales and Marketing Group

    AUBURN HILLS, Mich., Dec. 20  -- DaimlerChrysler
announced today a reorganization of DaimlerChrysler Corporation's (DCC) Sales
and Marketing group that will centralize global Sales, Marketing, Fleet,
Dealer Operations, Training and Mopar Parts.  The realignment is designed to
establish a true global brand focus for DCC brands -- Chrysler, Jeep(R) and
Dodge.
    "This reorganization represents a much needed step in our efforts to
integrate domestic and international marketing processes to establish a global
brand management organization, for our Chrysler, Jeep and Dodge brands," said
Theodor R. Cunningham, Executive Vice President, Global Sales & Marketing.
"By giving Auburn Hills based sales and marketing executives global
responsibility, we are further defining how DCC will act as an automotive
division of DaimlerChrysler AG."
    These actions establish an accountable DCC regional sales structure,
integrate domestic and international marketing, integrate international fleet,
dealer operations, training and Mopar Parts activities, establish a global DCC
Service organization by integrating existing domestic and international
service organizations and establish a sales and marketing operations and
strategy function within DCC.
    "From an operational point of view, we believe DCC can make the greatest
contribution to DaimlerChrysler worldwide by intelligently managing the global
business opportunities for our Chrysler, Jeep and Dodge brands," said James P.
Holden, President, DaimlerChrysler Corporation.
    To help bring a global perspective to the company's brands and sales and
service groups, the following executives will report to Cunningham:

    Mr. A.C. (Bud) Liebler, Senior Vice President, Global Brand Marketing
    Mr. M. John MacDonald, Senior Vice President, Sales and Service
    Mr. Lawrence W. Baker, Vice President, Mopar Parts
    Mr. Gary E. Dilts, Vice President, Retail Strategies and Dealer Relations
    Mr. Myke C. Jacobs, Vice President, AMESA, Central and Eastern Europe
     Region
    Mr. Thomas R. Marinelli, Vice President, Europe Region
    Mr. Steven A. Torok, Vice President, Sales and Marketing Operations and
     Strategy
    Mr. Robert D. Frank, Director, Asia Pacific Region
    Mr. William Klingler, Director, International Advocacy Group

    Ed Brust, President and CEO, Chrysler Canada and Myles Bryant, President
and Managing Director, Chrysler de Mexico continue to report to Cunningham in
their current positions.
    All changes go into effect immediately.