Traffic Station Extends Service to Six New Markets in North America
20 December 1999
Traffic Station Extends Service to Six New Markets in North America Reaching its Goal of 20 Markets by the New Millennium
Nationwide Reach Empowers Millions of Commuters with the Most Advanced
Interactive Traffic Information Available
LOS ANGELES, Dec. 20 -- Traffic Station, Inc., the leading
national provider of personalized traffic and transportation information via
the Internet and wireless communications devices, announced today the
expansion of its services to six new cities: Baltimore, Washington, D.C.,
Detroit, Miami/Ft. Lauderdale, Atlanta and Vancouver. Today's launch brings
the number of cities currently receiving personalized traffic data to 20, with
complete coverage of 30 cities and all major interstate roadways scheduled for
March 2000. In addition, Traffic Station began beta deployment today of a
host of new interactive services and features that will be offered in Traffic
Station 2.0. Launching in January 2000, Traffic Station 2.0 includes a
dynamic Congestion Mapping, Traffic Events Reminders and Calendar, Routing
Assistance, and a Call-In-Center to dramatically expand the most comprehensive
and integrated suite of mobile, interactive traffic information services
available.
"Traffic Station is proud to announce it has reached its goal of 20
markets in time for the Millennium," said Geoff Halstead, Traffic Station's
President and CEO. "Our rapid national rollout of new markets and services
combined with our growing network of portal clients, broadcast partners and
transportation and enterprise sector clients has empowered millions of people
with access to real-time personalized, route specific information, anywhere
and any way they need it."
Traffic Station combines comprehensive, real-time traveler information
with award-winning Web design, state-of-the-art database and e-commerce
technologies to provide the most advanced, consumer-oriented interactive
traffic and travel condition reporting system available. As an added option,
the Personal Traffic Advisor(TM) provides customized, route-specific alerts
and on-demand reports.
Through a sophisticated automated voice messaging system and support of
Wireless Application Protocol (WAP), Handheld Device Mark-up Language (HDML)
browsers and Windows CE & Palm OS enabled devices, Traffic Station offers the
broadest selection of device support on the market, giving mobile users
relevant information as they need it to elude road congestion and other
transportation problems.
In addition to new services, Traffic Station 2.0 will include a completely
redesigned Traffic Station web site (http://www.trafficstation.com) featuring an
all-new, user-friendly interface, streaming media and vector graphics for
Internet Explorer 4.0 and Netscape 4.0 Web browsers.
Traffic Station 2.0 product features also include availability of services
on all WAP phones and devices, Palm PCs such as Casio's Cassiopeia and 3Com's
Palm Pilot; a Call-In Center that conveniently provides consumers with
personalized or route-specific reports; Traffic Event Reminders to alert
drivers to scheduled problems that impact their drive; a Traffic Event
Calendar with a comprehensive monthly traffic forecast to help plan ahead;
Congestion Mapping with real time, color-coded data indicating exactly where
traffic is slowing; as well as Police & Fire Reports and Construction Alerts
with expanded city-wide coverage of Arterial Roadways, addressing the big
problems for drivers off of the highways.
About Traffic Station
Traffic Sn (http://www.trafficstation.com) launched on October 1, 1997 and
is the leading national provider of personalized traffic information and
turnkey solutions for content aggregators delivered via the Internet,
Tele-warning and all mobile communications platforms. Services are currently
offered in 20 major metropolitan areas with a total of 30 cities to be
deployed by March 2000.
Current clients include Microsoft, Zip2/Alta Vista, Infoseek/Go Network,
Vicinity MapBlast!, MyWay.com, Motorola, Phone.com and SkyTel. Traffic
Station's leadership has been recognized through its selection as Partner in
the AZTech and iTravel Federal Model Deployment initiatives in Phoenix,
Arizona and New York, New York. Traffic Station is also working with
Microsoft to deliver its traffic solutions on Windows CE for the AutoPC(TM)s
and Handheld PCs and with Phone.com to deliver solutions via its Wireless
Applications Protocol (WAP) and Wireless Mark-up Language (WML) to a broad
array of wireless phones and handheld devices.
Traffic Station and Tele-warning are trademarks of Traffic Station, Inc.
All other trademarks are registered property of their respective owners.