E-Commerce Threatened by Government; Prompts Criticism by Internet Advocates
17 December 1999
E-Commerce Threatened by Government; Prompts Criticism by Internet AdvocatesFord Motor Company Web Site Shut Down in Texas HOUSTON, Dec. 16 -- Leading e-commerce advocates are speaking out today against a dangerous, precedent-setting effort by government to deny consumers access to an Internet site designed to provide a convenient alternative in shopping for pre-owned vehicles. Sending a chilling signal to e-businesses, the Texas Department of Transportation, Motor Vehicle Division -- Enforcement Section (TMVD) warned Ford and Lincoln Mercury dealerships in the greater Houston area that they are liable for fines up to $10,000 per violation, per day for participating in the automaker's "Pre-owned Showroom" program. TMVD officials claim that a restrictive state franchise law that prohibits auto manufacturers from selling vehicles directly to consumers was their reason for issuing the warning, despite the fact that actual sales of the vehicles selected through the Web site take place between the consumer and the dealership. "The use of the Showroom provides many benefits to Texan Lincoln- Mercury, including added available inventory ... and the Showroom is available to consumers 24 hours a day," said Fred Capdevielle, president of Texan Lincoln-Mercury, Inc., a participating dealer. "The letter sent to Texan by TMVD said that to the extent (Texan Lincoln-Mercury) is participating in the Showroom, it is 'aiding and abetting in the violation of the law.'" Patrick Ryan, president of the Texas Chamber of Electronic Commerce, is concerned that the TMVD's strategy is "both shortsighted and counterproductive." "It limits the choice of Texas consumers and discourages e-businesses from operating or locating in the state," he said. "If officials really want Texas to be a world leader in e-commerce, they must move beyond the protection of special interests and update our laws to embrace this new way of doing business." After temporarily closing the Web site in Houston to protect area dealers, Ford requested an injunction against TMVD's actions from a federal judge who ultimately denied injunctive relief. Ford is currently pursuing legal remedies available at the state and federal levels. "The rapid growth of e-commerce is a reflection of consumer demands for convenience and flexibility. Ford and their dealers should not be penalized for extending this service to the auto industry, nor should consumers be denied the choice of shopping on the Web," said John Hammond, an automotive expert and former senior partner at J.D. Power & Associates. "This is a dangerous precedent in the government regulation of e-commerce." "More than 40 percent of new-car buyers today are using the Internet to shop for their cars -- partnering with our dealers, we were responding to consumer demand for the same service in the pre-owned arena," said Andy McKinnon, Lincoln Mercury Fleet, Lease, ReMarketing Manager. Pre-Owned Showrooms are currently operating on the Web to the benefit of consumers and dealers in the metropolitan areas of Boston, New York, Atlanta and San Francisco, as well as selected areas of Alabama and Georgia.