COLLOQUY Uncovers Latest Developments in Frequency/Loyalty Marketing

16 December 1999

COLLOQUY Uncovers Latest Developments in Frequency/Loyalty Marketing

    CINCINNATI--Dec. 16, 1999--COLLOQUY(R) and COLLOQUY.COM, a leading newsletter and Web site reporting exclusively on frequency-marketing programs across all industries, today unveiled its latest issue highlighting loyalty programs from around the globe:

    Little Earthquakes

    COLLOQUY examines three small loyalty programs in separate industries that are shaking the foundations of the behemoths ruling their categories. Dorothy Lane Markets, the Oakland A's and Lee Auto Parts have little in common other than their decision to focus their limited resources on their best customers via their loyalty programs. COLLOQUY takes an in-depth look at each program, examining its strengths and weaknesses and predicting its probability of success.

    Coalition Programs: The Killer App?

    Coalition programs thrive outside the U.S., but crash and burn as soon as they immigrate to our shores. Is the coalition concept itself flawed, or are the failures of Air Miles, MeritValu and others due simply to poor execution? COLLOQUY Publisher, Rick Barlow, takes a look at the past, present and future of coalition programs in the United States.

    Blockbuster Shines Spotlight on Best Customers

    With video rentals down across the country and burgeoning competition from Internet retailers and pay-per-view, the marketing gurus at Blockbuster Video determined that a loyalty campaign was their best option to retain market share and keep their best customers from straying. Does Blockbuster Rewards offer enough value to keep movie fans coming back for more? COLLOQUY casts a critical eye on this ambitious and well-executed program.

    International Spotlight: UK's Boots Advantage Card

    Boots The Chemist, the leading health and beauty retailer in the U.K., has spent in excess of 30 million pounds to develop a sophisticated Customer Relationship Management program to engender customer loyalty. Guest writer, Frederick Newell, author of "The New Rules of Marketing," tells COLLOQUY readers why he thinks it's one of the best programs he's seen.

    David vs. Goliath: Diners Club Takes on American Express

    Facing a vastly superior foe armed with millions more cardmembers, virtually unlimited resources and even Jerry Seinfeld, Club Rewards from Diners Club has turned to experience-driven soft benefits to reward their loyal base of affluent corporate cardmembers. With two 1999 Freddie awards for best frequent traveler program under their belt, Can Club Rewards slay the American Express giant?
    Subscriptions to both COLLOQUY print and online versions are free to qualified readers. Subscribe online at www.colloquy.com, or by calling 513-248-9184. COLLOQUY.COM contains every article published since the newsletter's inception in 1990 as well as comparative program matrices, conference and press information related to loyalty programs worldwide, and summaries of hundreds of frequency-marketing programs searchable by company, program name, industry, topic or key words.
    COLLOQUY and COLLOQUY.COM are published by Frequency Marketing, Inc., a specialized marketing services company providing complete resources for the design, implementation and management of frequency-marketing programs that recognize and reward customers based on their purchase behavior. For nearly two decades, FMI has worked with such notable clients as AutoNation USA, Cracker Barrel Old Country Stores, General Electric, Bell Atlantic, American Express, Prudential, General Motors and ITT Sheraton.