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New Millennium Bringing Significant Changes in Japan's Auto Market

16 December 1999

New Millennium Bringing Significant Changes in Japan's Auto Market: Foreign Investment, New Technology And New Products

    WASHINGTON, Dec. 15 -- New foreign investments, partnerships,
technological advances and new products are changing Japan's auto market as it
enters the new century. This reflects fresh ideas by Japanese manufacturers
and a new optimism by Detroit auto executives who want to sell to Japan's auto
consumers, according to Japan Auto Trends, the Japan Automobile Manufacturers
Association (JAMA) newsletter released today.
    "Detroit executives now say that success in Japan requires more local
attention and investment. They are recognizing that building a significant
market position requires, in addition to exporting, local investment either
independently or through alliances with established manufacturers. In today's
auto industry, localization is an essential part of globalization," said
William C. Duncan, General Director, JAMA USA.
    The quarterly newsletter explores some of the new joint high technology
projects between U.S. and Japanese auto manufacturers. In addition, the new
eco-friendly vehicles and mini cars are featured in the Japan Auto Trends look
to the future. "Gas Sippers to Dominate 21st Century" headlines Japanese
companies production of smaller, fuel efficient, clean-burning cars. These
vehicles will allow drivers to get around more easily on Japan's notoriously
crowded streets while meeting consumer demands.
    Japanese consumers are basing their car-buying decisions on price, fuel
efficiency, safety features and how well the vehicle meets specific life-style
requirements. Japan Auto Trends includes a dazzling display of the latest
concept cars from the Tokyo Motor Show.
    Some of the hot, 21st century cars featured include: Honda's "Fuya-jo;"
Mitsubishi's "Pistachio;" Mazda's "RX-EVOLV;" Isuzu's "Kai;" Nissan's "XVL;"
and Toyota's "Open Deck."
Also featured is an "Executive Highlight" about Fujio Cho, the president of
Toyota Motor Corporation. Cho discusses future growth overseas as well as
developing new environmental technologies with General Motors.
    This issue also explores Nissan's new American-style showrooms and
Toyota's Virtual Venture Company spin-off, which targets auto design and
marketing strategies for Japan's young workers. Toyota has created the new
mini "Will Vi" designed specifically for 20-something consumers.
    Japan Auto Trends examines developments in Japan's auto market. The
publication, including all back issues, is available on JAMA's web site --
http://www.japanauto.com.
    JAMA, located in Tokyo, has offices in Brussels, Singapore and Washington,
D.C.