Rexhall Industries Adds New Dealers, Records Over $6 Million in Orders at RVIA Show
15 December 1999
Rexhall Industries Adds New Dealers, Records Over $6 Million in Orders at RVIA Show
Announces Plans for New Facility To Support Future Growth
LANCASTER, Calif., Dec. 15 -- Rexhall Industries, Inc.
made the most of the RV industry's biggest trade show last
week, introducing a new Class A motorhome, adding new dealer distribution and
increasing orders.
The Class A RV manufacturer also announced it has acquired land adjacent
to its headquarters and manufacturing facility in Lancaster, California to
build a new, 250,000-square-foot facility. Rexhall said the new plant will
allow it to expand its Class A motorhome manufacturing and to begin producing
its own line of diesel-pusher RV chassis. Rexhall currently buys all of its
chassis from outside suppliers.
"Rexhall is poised for dramatic growth, as evidenced by our strong showing
at the RVIA show, and we recognize we must expand our capacity and
capabilities to continue to outpace the market," said William J. Rex,
chairman, president and chief executive officer of Rexhall Industries.
Rexhall reported that its new Millennium motorhome series was met with
overwhelming approval during the three-day Recreational Vehicle Industry
Association show in Louisville, Ky. The Millennium series features new
innovations and exclusive designs in both the interior and exterior across
each of Rexhall's six lines of Class A motorhomes -- Aerbus, RexAir, Vision,
American Clipper, Anthem and RoseAir.
Rexhall said it took new orders at the show for more than 90 Class A
units, a 29 percent increase over orders placed at last year's RVIA show. The
Company also announced it added new dealerships on the East Coast and in the
Midwest during the show, reflecting its recent focus on broadening its
distribution network.
"We are extremely pleased with the outcome of the show and the positive
response we received from dealers," Rex said. "We have committed more sales
resources to focus on the Midwestern and East Coast regions of the United
States, and we have seen an immediate payoff from that strategy as evidenced
by the number of orders taken and new dealers added in Louisville.
"Rexhall was also rewarded with strong interest -- and order flow -- from
our current core customers in the West Coast and Southern states. That's
being driven, in large part, by enthusiasm over our new Millennium series
motorhomes, which solidify our presence on the leading edge of product
development in the RV industry."
Rexhall displayed numerous new vehicles, all of which are already in
production. Rexhall's six lines of Class A motorhomes -- ranging from 26-foot
gas-powered motorhomes to 39-foot rear-engine diesel coaches -- each feature
upgrades that will set the standard for performance and quality-minded RV
consumers.
* Aerbus, RexAir and RoseAir: Ducted roof air conditioning, all-new
electrical system featuring 30 amp shore power, valve extenders for the rear
wheels, front-cap and rear-cap body styling changes, as well as decorative
mirrors and other interior improvements.
* American Clipper and Vision: Rexhall's first entry-level slide out,
featuring an L-shape sofa and a floor-mounted entertainment center, as well as
new exterior body style and graphic design.
* Anthem: New raised rail, 260 h.p. Cummins rear-engine diesel is an
entry-level coach that will compete with comparably priced gas-powered models.
"We designed the Millennium edition vehicles after listening to our
customers and dealers," said P.J. Theis, Rexhall director of sales and
marketing. "Entry-level RV buyers as well as those looking to upgrade will
enjoy the many extras these vehicles offer in addition to the premium
performance and integrity that are synonymous with Rexhall products."
Rexhall Industries, Inc. (http://www.rexhall.com ) designs, manufactures and
sells various models of Class A motorhomes used for leisure travel and outdoor
activities. Rexhall's six lines of Class A motorhomes, sold through
approximately 100 dealer locations across the U.S., Canada and Europe, include
Aerbus, RexAir, Vision, American Clipper, Anthem and RoseAir. Rexhall was
recently ranked one of America's 100 Fastest Growing Companies by Individual
Investor magazine.
FORWARD-LOOKING STATEMENTS: RISK FACTORS. Our statements of our
intentions or expectations are "forward-looking statements", based on
assumptions and on facts known to us today. There are risks that actual
developments will not be as favorable as our expectations, both because of
risks existing today and because of new factors arising. We do not intend to
update this report. Rexhall's business is seasonal. The recreational vehicle
industry has in the past enjoyed favorable recreational vehicle industry sales
when we have low interest rates, low unemployment, and ready availability of
motor fuel. We see continual speculation that interest rates will rise, and
recent reports of decreased consumer confidence may reduce sales. Many of
Rexhall's competitors are substantially larger, and many of its suppliers also
have greater economic power, so that the volume and prices of both supplies
and sales may be adversely affected. Management intends to remain aware of
these factors and react to them, but cannot predict their timing or
significance.