Auctionauto.com Offers Exclusive Areas To Dealers In USA
8 December 1999
Auctionauto.com Offers Exclusive Areas To Dealers In USA
CLEVELAND--Dec. 8, 1999--Auctionauto.com, the nations only exclusive on-line car auction, to offer exclusive territories to dealerships throughout the USA."Since the site launched in March, Auctionauto.com has seen thousands of bidders name their own price for new and used vehicles. The result, car buyers that are highly satisfied and dealerships that are more profitable," reports President Dave Hein. "Dealerships pay a low monthly fee, and they can sell 20 or more cars. This is a huge savings over the traditional costs of selling cars." Since the dealers are able to save money on the sale, buyers are able to buy their cars at prices otherwise unheard of.
With the explosion of activity on the site, the company is rolling out its plans to offer exclusive territories to dealerships. The exclusive arrangement gives one dealership from each automaker the exclusive rights to sell their inventory on the site. Everyone benefit from the advanced listing features, and the convenience of knowing they are buying from one local dealership who cares enough to let the buyers name their own price.
The company has plans to expand the National advertising program to include a multitude of out-of-home advertising in areas where dealers are using the site. This plan will insure that every car buyer knows of the opportunity to set her own price. "Who would not want to buy a car from the comfort of their own home?" asks Hein. "Through the site, the buyer agrees to buy a car for a set price. The dealership is locked into that price, and also helps the buyer with any trade-in, makes financing available and offers additional aftermarket items to the buyers making sure the sale is satisfactory. With all of this, the price of the car never changes!" The dealership works as a consultant rather than establishing a negotiating "battle" with their customers. This dramatically increases the level of customer satisfaction.
Auctionauto.com is currently offering the exclusive areas to dealers Nationwide, and expects to have 100 percent of the country covered by the NADA convention in January 2000, where it will exhibit to support it's dealer network. In addition to the auction site, Auctionauto.com is committed to helping dealers sell more cars on-line. The company works tirelessly with it's clients to provide the best service in the industry, and continually brings new tools to the market to reduce expenses and increase the productivity of the dealership sales force.
SOURCE: DigitalWork ( http://www.digitalwork.com )
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