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Autobytel.com Appoints Tracey McCarter, Director of Women's Programs

8 December 1999

Autobytel.com Appoints Tracey McCarter, Director of Women's Programs; Autobytel.com to Inaugurate Women-Focused Automotive Initiatives

    IRVINE, Calif., Dec. 8 -- Autobytel.com , the
leading international e-commerce provider, today announced the appointment of
Tracey McCarter as Director of Women's Programs.  McCarter is responsible for
overseeing all aspects of Autobytel.com's women's initiatives, including
formation of strategic partnerships, market research and content development.
Additionally, McCarter will work at the grassroots level to effectively bridge
the "gap" often felt by women when shopping for a car.
    "We plan to launch some exciting women's initiatives in the near future,
and Tracey will be instrumental in driving those programs," said Mark Lorimer,
President and CEO of Autobytel.com.  "According to a recent survey by Neilsen
Media, the number of women shopping online nearly doubled from 5.8 million to
10.6 million between June 1998 and April 1999.  This, in conjunction with the
fact that women traditionally have negative perceptions about the car-buying
process, has led Autobytel.com to push forward with programs to encourage
women to come to our site for all their automotive needs."
    Women-focused content is already available on the Autobytel.com website,
along with an invitation from McCarter for input on a myriad of issues
relating to women.  Leveraging McCarter's research, and the feedback she
receives from Autobytel.com users, Autobytel.com plans to launch an online
automotive community for women in early 2000.
    Autobytel.com is also reaching out to women's groups via corporate
sponsorships of organizations such as MADD (Mothers Against Drunk Driving) and
NAWBO (National Association of Women Business Owners) and, in 2000, McCarter
will travel the country speaking to women's groups, offering guidance on car
purchasing and ownership.
    Prior to joining Autobytel.com, McCarter served as Marketing Manager at
Miralite Communications where her responsibilities included the design and
development of the company websites.  McCarter also spent five years in sales
and marketing in the investment banking industry working for Stephens Inc. and
Morgan Stanley.
    McCarter received a BA from the University of California, Berkeley and an
MBA from the University of Southern California.  McCarter is a member of the
WAAI (Women's Automotive Association International).

    About autobytel.com inc.
    Internationally-branded Autobytel.com (http://www.autobytel.com) is the
acknowledged leader in online automotive commerce(1).  The most comprehensive
automotive Internet site, Autobytel.com offers consumers a positive purchasing
and ownership experience, while providing its Accredited Dealer Network with
the most efficient way to reach online car buyers.  As it assists consumers
through every aspect of the automotive life cycle, Autobytel.com provides
continuity into the next vehicle purchase.  Launched in March 1995,
Autobytel.com's low-cost, no-haggle car-buying program is available in the
U.S., Canada (http://www.autobytel.ca), the United Kingdom (http://www.autobytel.co.uk) and
Sweden (http://www.autobytel.se).  In 1999, Autobytel.com was ranked #1 in Dealer
Satisfaction with Online Buying Services for the second year in a row(2).

    The statements contained in this press release that are not historical
facts are forward-looking statements under the federal securities laws.  These
forward-looking statements are not guarantees of future performance and
involve certain risks, uncertainties and assumptions that are difficult to
predict.  Actual outcomes and results may differ materially from what is
expressed in, or implied by, such forward-looking statements.  Autobytel.com
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise.  Among the
important factors that could cause Autobytel.com's actual results to differ
materially from those expressed in, or implied by, the forward-looking
statements are changes in general economic conditions, increased or unexpected
competition, the failure to close the acquisition of A.I.N. Corporation,
changes in A.I.N. Corporation's financial performance, and other matters
disclosed in Autobytel.com's filings with the Securities and Exchange
Commission.

    (1)  As reported by J.D. Power and Associates, Autobytel.com accounts for
45% of all new vehicles sold through an online service. (8.23.99).
    (2)  J.D. Power and Associates 1998-1999 Dealer Satisfaction With Online
Buying Services Studies(SM).  1999 study conducted among dealership Internet
specialists who completed 1,024 individual evaluations.