ExpressAutoParts.Com Launches Interactive Marketing Agreement
7 December 1999
ExpressAutoParts.Com, Inc. Launches Interactive Marketing Agreement With America Online
NEW YORK--Dec. 7, 1999--Accessories Department of Shop @ AOL
ExpressAutoParts.Com, Inc., a full-service automotive e-commerce site offering over five million auto parts and accessories for both domestic and foreign vehicles, announced today an agreement with America Online, Inc. , the world's leading interactive services company, under which expressautoparts.com will become an anchor tenant in the Shop@AOL marketplace, the world's largest online shopping destination.
expressautoparts.com will be an anchor tenant in the Auto Parts & Accessories department of the Shop@AOL, AOL.COM, CompuServe, and Netscape Netcenter shopping destinations, providing significant exposure for the expressautoparts.com brand and improving penetration of its primary target market of do-it-yourselfers, service station owners, and repair specialists, many of whom are AOL members.
expressautoparts.com will provide the more than 21 million AOL and CompuServe members, as well as the millions of visitors to AOL.COM and Netscape Netcenter, direct access to the largest online auto parts store on the Web. Complementary content features include "live" certified online mechanics to answer repair and maintenance questions, a team of specialty part experts to locate hard-to-find parts, tech tips from the company's automotive guru "Mr. G," live chat rooms and bulletin boards, and information on classic cars, trade shows, car restoration resources, and racing events.
The agreement also provides expressautoparts.com with an integrated search capability through AOL.COM and Netscape, reaching millions of unique users and placing expressautoparts.com at center stage of the online consumer marketplace. Consumers will be able to search the company's product database in the Maintenance, Car Fans, and Used Cars pages, and the results will be displayed on a co-branded site.
With the launch of www.expressautoparts.com on August 31, 1999, Founders and Co-CEOs Paul Campbell III and Bruno de Landevoisin strive to serve the overcharged and underserved automotive consumer by providing exceptional customer service, the Internet's largest inventory of auto parts and accessories, as well as supercompetitive prices.
"AOL is the Internet's premier brand among online consumers, and we're elated that they recognize the strong market potential of our company," stated Bruno de Landevoisin. "Our agreement with AOL will substantially strengthen our outreach to consumers, while offering AOL customers our expert automotive advice and vast inventory," said Paul Campbell.
"expressautoparts.com combines automotive expertise with a service-driven approach that our members have come to expect," said Greg Shove, AOL Vice President of Interactive Marketing. "I am delighted that we can offer such an innovative company to our members and Web-based visitors."
About ExpressAutoParts.Com, Inc.
Established in 1998, ExpressAutoPart.Com, Inc., based in New York City, is the Internet's foremost provider of auto parts and accessories for domestic and foreign cars, trucks and SUVs dating back to 1960 with over five million products available. The site's content also offers consumers "live" certified online mechanics to answer repair and maintenance questions, a team of specialty part experts to locate hard-to-find parts, tech tips from the company's automotive guru "Mr. G," live chat rooms, bulletin boards, information on classic cars, trade shows, car restoration resources, and racing events.
The company is a virtual one-stop auto part and information resource that's been designed to appeal to a variety of consumers ranging from the novice do-it-yourselfer to the professional automotive technician. Open 7 days a week from 9:00AM to 10:00PM (EST), the company's goal is to provide consumers with a convenient, cost-efficient, customer-friendly resource for all their automotive parts and needs.
To learn more about the site simply log on to www.expressautoparts.com.