---

Birmingham-Area Toyota Sales Climb In November

7 December 1999

Birmingham-Area Toyota Sales Climb In November

    MIAMI, Dec. 6 -- Southeast Toyota Distributors, Inc. reports
that November's retail truck sales at Toyota's three Birmingham-area dealers
climbed 42 percent over the year-ago month while car sales advanced 20
percent.
    Birmingham-area dealers include Hoover Toyota, Limbaugh Toyota and Serra
Toyota.
    In the five-state region served by Southeast Toyota, November's retail
truck sales rose 59 percent over the year-ago month while retail car sales
increased 10 percent, establishing an all-time retail November sales record.
    In addition to four all-new Toyota offerings:  the full-size Indiana-built
Tundra pickup, the affordable ECHO sedan, the radically styled Celica sports
car, and the Kentucky-built Avalon sedan; Southeast-area sales leaders for the
month included the California-built 2-wheel-drive Tacoma pickup, up four
percent and the Kentucky-built Sienna minivan, up nine percent.
    Ranked first among Toyota's American distributors in sales and customer
satisfaction, Southeast Toyota is the independent distributor of Toyotas in
Alabama, Florida, Georgia, North Carolina and South Carolina. Owned and
operated by JM Family Enterprises, Inc., Southeast Toyota is based in
Deerfield Beach, Florida.