The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Newgen Provides Customer Relationship Management System for BMW Dealerships; RESULTS System Designed to Increase Profitability for More than 340 Dealerships

6 December 1999

Newgen Provides Customer Relationship Management System for BMW Dealerships; RESULTS System Designed to Increase Profitability for More than 340 Dealerships

    SAN DIEGO--Dec. 6, 1999--Newgen Results Corp. , a customer relationship management and technology leader for the automotive industry, today announced that it has developed a customer relationship management (CRM) system specifically for use by BMW centers.
    With the cooperation of BMW of North America, Inc. and various BMW centers, Newgen tailored its RESULTS system to meet the specific needs of BMW customers and their vehicles. RESULTS is designed to increase customer loyalty and retention through a sophisticated system of service reminders.
    By enhancing customer retention, the RESULTS system can optimize the unique benefits of BMW centers while increasing service, parts and sales department profitability.
    Newgen RESULTS is a complete system that builds loyalty and retention within an automotive dealership's existing customer base, driving additional revenue and increasing dealership profitability. Because of its measurable impact on increasing revenues, RESULTS has been successfully implemented in more than 6,500 dealerships nationwide in the past five years.
    "With over 1.3 million BMW vehicles in the United States, it is vital that each BMW center keeps owners coming back for service, parts and vehicle sales," said Sadir Haji, manager of Aftersales Promotions for BMW.
    "BMW has assisted us in modifying the RESULTS system and introducing it to their centers," said Jerry Benowitz, Newgen chairman, president and CEO. "Among other things, the RESULTS system was designed by Newgen to educate BMW owners of the significant benefits of servicing their vehicle at a BMW center.
    "Working hand-in-hand with BMW's service initiatives and unique vehicle requirements, the RESULTS system will further support the efforts of BMW and their centers to enhance customer retention."

    About Newgen RESULTS

    RESULTS is the foundation for Newgen's total customer relationship management system that enhances a consumer's experience with their dealership. RESULTS provides a sophisticated system of service/purchase reminders that builds customer loyalty and increases customer visits.
    By attracting more vehicle owners to dealerships, RESULTS enhances customer satisfaction while helping to drive increased revenue.

    About Newgen Results Corp.

    Newgen Results Corp. is the market leader in Customer Relationship Management (CRM) technology for the service sector of the U.S. retail automotive industry. The company provides profit-driven, customer retention and management solutions to leading auto manufacturers and more than 6,500 dealerships nationwide, currently helping to retain over 10 million vehicle owners.
    Newgen's expertise in database marketing and customer retention services, combined with customer service and in-depth knowledge of service department operations, provides a platform to deliver highly targeted and customized solutions to the automotive community. For more information, call 800/7NEWGEN or visit Newgen's web site at www.ngresults.com.

    BMW in America

    BMW entered the U.S. market in 1975. Since then, the company has grown to include marketing, sales and financial service organizations in the United States; a South Carolina manufacturing operation; a design firm in California; a technology office in Palo Alto and various other operations throughout the country.
    BMW is represented in the U.S. through a network of more than 340 automobile and 160 motorcycle retailers. BMW (US) Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW products is available to consumers via the World Wide Web on the BMW homepage. The address is: http://www.bmwusa.com.

    This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about new product features, the benefits of new and existing products and the timing for commercial launch of new products being offered by Newgen. Such statements are only predictions and the company's actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to risks related to market acceptance of Newgen new products, the ability of the Company to satisfy key manufacturers, the risk of increased customer concentration as a result of manufacturer contracts, rapidly changing product requirements, and the introduction of new products by competitors of the company. These factors and others are more fully discussed under the heading "Risk Factors" and elsewhere in Newgen Registration Statement on Form S-1 (No. 333-62703) and in the Company's most recently filed quarterly report on form 10Q, each as filed with the Securities and Exchange Commission.