Christmas Comes Early for a Vista Family

6 December 1999

Christmas Comes Early for a Vista Family

    FOUNTAIN VALLEY, Calif.--Dec. 3, 1999-- Christmas has arrived early for a Vista family of five who received a $1,000 dollar shopping spree from Hyundai Motor America on Thursday, Nov. 18th, 1999 at the Westfield Shoppingtowns' North County Fair Mall.
    The family's good fortune was the result of a random drawing at the conclusion of Hyundai's Brown Bag Challenge, a marketing promotion comparing Hyundai's flagship Sonata to the number one selling car in America.
    Herman White, a father of three, was elated when he was notified he'd won a $1,000 dollars in gift certificates to the Westfield Shoppingtowns' North County Fair Mall in Escondido, Calif.
    "It's unbelievable," said White. "With three small boys and Christmas around the corner, this couldn't have happened at a better time of year."
    White was one of nearly 600 consumers who participated in the Hyundai Brown Bag Challenge, held Nov. 12-14. Once the participants test drove both vehicles, they were asked to fill out a brief survey entitling them to a five dollar gift certificate and a chance to win a $1,000 dollar shopping valid at any of the North County Fair's 150 stores.
    "We are delighted the promotion went so well," said Donna Kane, public relations manager for Hyundai Motor America. "The goal of Hyundai's Brown Bag Challenge was to provide a fun, unbiased environment where consumers would have the opportunity to compare a Hyundai vehicle with the number one selling car in America. Participating consumers were having a great time at this event, and giving this terrific family a $1,000 shopping spree is like adding the star to the top of the Christmas tree."
    Hyundai Motor America, based in Fountain Valley, is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars are distributed in the United States by Hyundai Motor America and are sold and serviced through nearly 500 dealerships nationwide.