Ford.com Honored By Industry Leaders as World Class Example Of Online Marketing
6 December 1999
Ford.com Honored By Industry Leaders as World Class Example Of Online MarketingDEARBORN, Mich., Dec. 3 / -- Ford Motor Company's Web site, http://www.ford.com, has recently been recognized with a CASIE Award and two Silver Invision Awards for outstanding Web site design. Launched last January, Ford.com represents a significant commitment by the company to embrace e-business as a means for meeting consumer needs online. Working with Ogilvy & Mather/Detroit, Ford Motor Company's Consumer e-Commerce group has created a highly interactive environment to introduce consumers to the company's seven vehicle brands and to facilitate one-to-one relationships with its customers. "We're very proud to have been honored by the industry as a leading example of how to use the Internet to help attain corporate goals," said Thor Ibsen, VP, North American Consumer e-Commerce, Consumer Connect, Ford Motor Company. "Our success in winning these awards and in winning new customers reflects a company-wide commitment to e-business, and I'm proud to share these awards with the entire Consumer e-Commerce team and our business partners at Ogilvy." Sponsored by New Media magazine, the leading industry publication covering the creation and development of digital media, the 1999 Invision Awards attracted over 1,200 entries from 17 countries and is among the industry's most coveted and esteemed competitions for online media. At this year's Awards Gala, held November 11 in conjunction with the annual Insight Conference in San Francisco, the "Better Ideas" area of Ford.com was honored with Silver Awards in the Corporate Identity & Promotion and Best Graphics & Animation categories. At the October meeting of the Association of National Advertisers (ANA), Ford Motor Company was also honored with a CASIE Award as first runner-up in the Best Web Site for Products category. Founded by the ANA and the American Association of Advertising Agencies, the Coalition for Advertiser Supported Information & Entertainment (CASIE) program was established in 1994 to guide the development of interactive advertising and marketing campaigns. The CASIE Awards have been presented annually since the program's launch. One of the distinctive elements of the CASIE Awards is its focus on the quantitative measuring of Web site effectiveness in achieving marketing goals. "As these awards underscore, Ford understands that winning on the Web goes far beyond a flashy Web presence. It's about creating the right framework to engage consumers in two-way dialogue with the company," said Mark Linder, Head-of-Office for Ogilvy Detroit and Worldwide Client Services Director for Ford Motor Company. "We're very fortunate to be working with a partner that understands the value of using the Internet as a way to create life-long relationships with consumers. Based on our success to date and the strong leadership that Ford is displaying in e-business, we are very excited about the next set of better ideas that we will generate together to fulfill consumer needs and expectations." Ford Motor Company's Ford.com Web site serves as the gateway to the company's online offerings and features "Better Ideas" -- a unique, interactive experience that focuses on Ford's commitment to environmental, design and safety issues. Ford.com's "Connections" program -- BuyerConnection, OwnerConnection and DealerConnection -- is designed to meet consumers' lifetime automotive buying and ownership needs. Ford Motor Company is also engaged in several unique online partnerships with industry-leading Internet destinations including iVillage.com, CarPoint.com, and the Digital Entertainment Network (den.net) that each work to meet and interact with consumers in their preferred Internet venues.
