DUCATI MH90 Evoluzione - The First Bike to Enter the Internet
5 December 1999
BOLOGNA, Italy, -- Motorcycle manufacturer Ducati Motors is calling the MH900 Evoluzione the first bike of the new millennium. It is the first bike to "enter Internet e-commerce and is the first bike with world pricing". Available in a limited edition only, its combination of classic beauty and high technology is unique. As distinctive as our new motorcycle is, so is our way of bringing it to our customers. When visiting the MH900e page at the Ducati website, Ducati fans will find photos, specifications and everything they want to know about the MH900e. Then, starting January 1, 2000 at 00:01 GMT, with the click of a button, customers can reserve an MH900e to be built specifically for them. When a customer's reservation is confirmed, it will be added to the official MH900 Evoluzione Owner Registry. Once built, the MH900e will be sent to a local authorized Ducati Dealer in a special protective case. The dealer will perform all final inspections then hand over the keys. Deliveries will begin in mid-summer 2000. "Once again," said Federico Minoli, Chairman and Chief Executive Officer of Ducati Motor, "our motorcycles and distribution are at the cutting edge. With the MH900e, Ducati has become the first motorcycle company in the world to use e-commerce as the unique method of sale. I am confident that the MH900e with its style, innovation, creative design and technology will be the perfect motorcycle to start off the new millennium." The pricing of the MH900e is equally innovative with the price remaining the same throughout the world: 15,000 Euro. Please note: The price quoted for the American continent is suggested retail, for Europe it is key-in-hand pre-luxury tax, and for the rest of the world it is pre-tax. Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won eight of the last ten World Superbike Championship titles and more individual victories than the competition put together. The Company produces motorcycles in four market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster and SportTouring. The company's motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets.