TraderOnline(TM) Acquires CarScene.com
3 December 1999
TraderOnline(TM) Acquires CarScene.com
NORFOLK, Va., Dec. 3 -- TraderOnline(TM) today announces its
acquisition of CarScene.com (http://www.carscene.com) from one of its parent
companies, Landmark Communications, Incorporated. CarScene.com, a collector
car website featuring specialty car classifieds and online auctions, will
complement TraderOnline's existing specialty car website, Collector Car
Trader(R) Online (http://www.traderonline.com). The financial terms of the
acquisition remain undisclosed.
With this acquisition, TraderOnline.com further demonstrates its
commitment to providing the finest Internet experience to buyers, sellers, and
dealers of specialty automobiles through Collector Car Trader Online.
Collector Car Trader Online is the largest collector car site on the Web, with
over 40,000 cars for sale daily. The acquisition of CarScene.com introduces
additional robust classifieds data, multiple photos per vehicle, a
parts-selling forum, and an auction functionality to the Collector Car Trader
Online site.
The CarScene.com acquisition allows a Collector Car Trader Online seller
to present a specialty vehicle in multiple ways from the Collector Car Trader
Online website. Sellers can place their vehicle(s) in a standard-setting
format by providing unlimited descriptive text and multiple photos. Placing
an automobile for sale on Collector Car Trader Online is easy, takes only a
few minutes, and creates the best opportunity to sell the vehicle online.
In addition to the massive classifieds traffic and exposure (1 million
users in the month of October) that TraderOnline.com provides to those selling
vehicles, the acquisition of CarScene.com enables a seller to participate in a
real-time auction forum to sell their vehicle.
Collector Car Trader Online buyers will find the introduction of the
Carscene.com search engine fast and effective. Buyers can browse through
35 special vehicle categories, utilizing a user-friendly way to view a wide
variety of vehicles. An e-mail notify feature allows the buyer to specify
vehicles of interest and then be e-mailed when vehicles matching the criteria
enter the database. CarScene.com technology offers networking opportunities
among enthusiasts with message boards, chat, and fun and free product
offerings such as postcards and screen savers.
Specialty car dealers of all sizes will now receive even more benefit from
the TraderOnline.com website. In addition to the massive classifieds traffic
that TraderOnline.com provides to its dealers, the acquisition of CarScene.com
enables a car dealer to meet the growing consumer demand for more information
on the Internet. By providing more complete data and selling points, plus
multiple photos for each vehicle, dealers will enjoy more exposure and gain
more interest from potential buyers. Combined with CarScene.com, Collector
Car Trader Online gives a dealer, manufacturer or provider of parts,
accessories and services an extremely efficient way of reaching the lucrative
auto enthusiast community.
TraderOnline.com intends to keep CarScene.com a freestanding site,
accessible from within Collector Car Trader Online and from the Internet
directly. Vehicles placed for sale on either site will display on both. Both
sites will be promoting the Collector Car Trader(R) Online site, meaning
advertisers placing their cars for sale and auction will experience increased
car buyer traffic above and beyond what would be possible at each respective
site.
"Specialty car buyers are unique individuals who require more vehicle
detail than the typical automotive site offers," explains Peter Ill,
Vice President and General Manager of TraderOnline.com. "Our acquisition of
CarScene.com provides tremendous depth and flavor to our already
hugely-popular classifieds website, giving Collector Car Trader Online sellers
or dealers a comprehensive forum to showcase and sell a specialty vehicle."
About Collector Car Trader Online
Collector Car Trader Online (http://www.traderonline.com) is the
Internet's largest collector car website, with over 40,000 vehicles for sale
daily. The site has nearly one million visitors, performing 1.5 million
collector car searches each month. The site contains the inventory of over
250 dealers and will be rolling-out advertising packages to accommodate
single-vehicle sellers, the mainstream automotive dealer who may have a small
number of specialty vehicles for sale, and the large-scale specialty dealer
with many vehicles. Interested dealers may contact 800-640-4099 for
up-to-date site performance figures and other information.
About CarScene.com (http://www.carscene.com)
CarScene.com features over 2,800 specialty vehicles for sale today and is
the Internet leader in specialty automotive auctions. CarScene.com
specializes in antiques and classics, muscle cars, street rods and sports
cars.