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Jaguar Cars Posts Record Sales for November

3 December 1999

Jaguar Cars Posts Record Sales for November
    MAHWAH, N.J., Dec. 2 -- Jaguar Cars today announced its best
November ever in the United States with sales totaling 3,603 cars, up nearly
80 percent compared with November 1998.
    For the month, XK Series sports car sales totaled 652, up 41 percent
compared with 461 cars sold in November 1998.  The XJ Series sedan sales
totaled 995, and sales of the Jaguar S-TYPE sedan were 1,956.  Total
year-to-date sales represent a record volume for Jaguar at 30,093 cars.
    "Our record year-to-date sales highlight the phenomenal year Jaguar is
having," said Steve Odell, vice president of Marketing and Sales for Jaguar
North America.  "Our sales illustrate consumers' confidence in the quality of
our product line as well as its desirability."
    Jaguar Canada sold 163 cars during the month, surpassing the same period
last year by more than 100 percent. The Jaguar line in North America consists
of three series -- the XJ Series sedans, which include the  XJ8, XJ8 L
(available in the U.S. only), Vanden Plas, Vanden Plas Supercharged (not
available in Mexico), and XJR;  the S-TYPE sport sedan available with either a
3.0-liter V6 or a 4.0-liter V8 engine; and the XK Series, which includes the
new supercharged XKR in both coupe and convertible and the XK8 also available
in both body styles.

                 Current Month U.S. New Vehicle Retail Sales
                                          XJ Sedans
                         XJ8       XJ8L     VDP      VDP      XJR     Large
                                                   (S/C)             Sedans

    NOV. 99              359        135     380        8      113       995
    NOV. 98              646        298     437        0      162    1,543%
    Change                                                           -35.5%
    Daily Selling Rate % Change                                      -38.1%

                                S-TYPE                             XK8
                       V6           V8       Medium        Coupe        Conv
                                             Sedans
    NOV. 99         1,106          850        1,956           52         460
    NOV. 98             0            0            0           57         404
    % Change                                    N/A
    Daily Selling Rate % Change                 N/A

                                     XKR
                             Coupe          Conv       Sports         Total
    NOV. 99                     31           109          652         3,603
    NOV. 98                      0             0          461         2,004
    % Change                                            41.4%         79.8%
    Daily Selling Rate % Change                         35.8%         72.6%

                      YTD U.S. New Vehicle Retail Sales:

                                             XJ Sedans
                         XJ8       XJ8L     VDP      VDP      XJR     Large
                                                   (S/C)             Sedans

    99 YTD             5,035      1,594   3,855      128     1,402   12,014
    98 YTD             6,325      2,761   4,301        0     1,447   14,834
    % Change                                                         -19.0%
    Daily Selling Rate % Change                                      -19.0%

                               S-TYPE                               XK8
                       V6           V8       Medium        Coupe        Conv
                                             Sedans

    99 YTD          6,739        5,924       12,663          393       4,760
    98 YTD              0            0            0          591       4,606
    % Change                                    N/A
    Daily Selling Rate % Change                 N/A

                                     XKR
                             Coupe          Conv       Sports         Total
    99 YTD                      54           209        5,416        30,093
    98 YTD                       0             0        5,197        20,031
    % Change                                             4.2%         50.2%
    Daily Selling Rate % Change                          4.2%         50.2%

              Current Month CANADIAN   New Vehicle Retail Sales:
                                             XJ Sedans
                      XJ8          VDP          VDP          XJR       Large
                                              (S/C)                   Sedans
    NOV. 99            12           21            0           11          44
    NOV. 98            31           19            0           10          60
    % Change                                                          -27.0%
    Daily Selling Rate % Change                                       -27.0%

                                S-TYPE                       XK8
                       V6           V8       Medium        Coupe        Conv
                                             Sedans
    NOV. 99            55           47          102            0           8
    NOV. 98             0            0            0            4          16
    % Change                                    N/A
    Daily Selling Rate % Change                 N/A

                                      XKR
                             Coupe          Conv       Sports         Total
    NOV. 99                      1             8           17           163
    NOV. 98                      0             0           20            80
    % Change                                           -15.0%        103.8%
    Daily Selling Rate % Change                        -15.0%        103.8%

                    YTD CANADIAN New Vehicle Retail Sales:
                                               XJ Sedans
                      XJ8          VDP          VDP          XJR       Large
                                              (S/C)                   Sedans
    99 YTD            197          250            9          122         578
    98 YTD            351          398            0          138         887
    % Change                                                          -35.9%
    Daily Selling Rate % Change                                       -35.0%

                                  S-TYPE                            XK8
                       V6           V8       Medium        Coupe        Conv
                                             Sedans
    99 YTD            359          354          713           27         184
    98 YTD              0            0            0           60         199
    % Change                                    N/A
    Daily Selling Rate % Change                 N/A

                                     XKR
                             Coupe          Conv       Sports         Total
    99 YTD                       2            30          243         1,534
    98 YTD                       0             0          259         1,146
    % Change                                            -6.2%         33.9%
    Daily Selling Rate % Change                         -6.6%         35.0%

    Notes: VDP = Vanden Plas