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General Motors New Certified Sticker Program

3 December 1999

General Motors New Certified Sticker Program

    IRVINE, Calif., Dec. 2 -- A new strategic partnership between
General Motors and Kelley Blue Book makes it easier for GM dealers
to market certified used vehicles with the use of Blue Book's PC-based
software KARPOWER(R).
    Kelley Blue Book, an approved General Motors Dealer Service Provider, will
furnish software for processing GM Certified Used Vehicle Window Stickers.
    GM Dealers can use an enhanced version of KARPOWER to produce custom GM
Certified Window Stickers, featuring complete vehicle descriptions and the
Blue Book suggested retail value as a reference for consumers.  GM Certified
warranty description has also been incorporated into the software for printing
Buyers Guides.  KARPOWER's Web export functionality has also been customized
for General Motors.
    "The most dynamic enhancement made to KARPOWER on behalf of General Motors
is the GM Certified Web Export feature," said Robert Wagner, Manager of
Strategic Relationships for Kelley Blue Book.  "The dealer's entire certified
vehicle inventory will be uploaded to the Internet with the click of a
button."  According to Brad Krause, Manager of Operations at GM Certified,
"The Kelley Blue Book software, KARPOWER, offers the GM Certified dealer the
first ever opportunity to export his GM Certified vehicles directly to
http://www.gmcertified.com."
    No matter where you are in the country, people say, "What's the Blue Book
on my car?"  Since 1926, Kelley Blue Book has been the nation's leading
provider of automotive pricing and value information.  KARPOWER is the
nation's best selling used car software, as last year over three million cars
were sold with a Blue Book window sticker.